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Materialism In Brave New World

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Huxley describes the “New World” as being controlled by mass production and based around the idea of over-production. Huxley predicted that a world economy based on an endless growth model of disposable consumer goods and disposable energy to run the machines would lead humanity to environmental and existential crisis. John the Savage initially reacts to the “New World” with the words of Miranda, from Shakespeare’s Tempest, when she first encounters visitors to her island, “O Brave New World that has such people in’t.” John eventually sees the evil in over consumption and flocks to an abandoned lighthouse. The book enlightens readers on how if consumption goes at the rate it is, we will develop into a world controlled by the wants of new materialistic …show more content…

Today arts and cultural production account for 4.3 percent of GDP, or nearly $700 billion. Many, many more Americans read books today than did at mid-century. There are now more museums across the country, some 35,000, than there are Starbucks and McDonalds combined. Museum attendance is huge, there are approximately 850 million visits each year to American museums, more than the attendance for all major-league sporting events and theme parks combined. Both the number and percentage of Americans who have graduated from college continue to rise. The same instincts that birthed the Peace Corps have now brought countless variations of service organizations, both domestic and abroad, in which thousands of people each year sacrifice comforts in the hopes of bettering the lives of others (“Triumph” …show more content…

Some of the negative effects of consumerism that many critics may argue and that will be further emphasized on, are the overexploitation of consumerism which has lead to economic poverty, and increase in debts by continuingly increasing already high consumption levels at the expense of less developed or poorer nations. Additionally, environmentalists blame consumerism for the resulting damage it has done to the environment through consumption and wastage of products, as a result cause pollution, land contamination, and forest degradation. Lastly will look upon the effect consumerism can have upon one’s own personal life and how It can result in a pursuit to fulfill the infinite desires of “self”, thus forgetting once moral values and the inability to distinguish right from wrong (“Negative”

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Mark Spitz states that “he was crestfallen when he ate at another location for the first time” and he recognized the “same stuff on the wall” (189). This moment is crucial because it emphasizes how even the most precious and sentimental aspects of our life are a result of consumer culture. Many aspects cleverly crafted to appear as a one-of-a-kind product or experience actually result in a slightly customizable template. Similarly, Sorensen explains consumerism as “the capacity to realize and replicate itself by borrowing against the guaranteed promise of the future as the site of more of the same and of endlessness of reproduction without difference” (562-3). Whitehead further supports this idea by illuminating the reproduction of a one-of-a-kind

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In Aldous Huxley’s novel “Brave New World” the world has fallen into an authoritarian order, of which control is kept through constant distraction and suppression of information. Though through this remains communities of “savages” who reject the new world order and have continued more traditional human life in reservations. It is in one of the these reservations the Aldous Huxley introduces the character John, a foil to the society he is introduced to. This exile from the land and the ideologies of the home John once knew to the “brave new world” allows John to both learn about himself and gives him the ability to see the corruption within the world state. John is introduced in the novel as the protagonist, Bernard Marx, and his female companion,

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In Aldous Huxley’s dystopia of Brave New World, he clarifies how the government and advances in technology can easily control a society. The World State is a prime example of how societal advancements can be misused for the sake of control and pacification of individuals. Control is a main theme in Brave New World since it capitalizes on the idea of falsified happiness. Mollification strengthens Huxley’s satirical views on the needs for social order and stability. In the first line of Brave New World by Aldous Huxley, we are taught the three pillars on which the novels world is allegedly built upon, “Community, Identity, Stability" (Huxley 7).

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Very few books in the history of economic thought still render an accurate portrayal of society today. Written 115 years ago, Thorstein Veblen’s The Theory of the Social Class (1899) describes a materialistic society obsessed with reputation and social status, echoing a portrayal of the modern capitalistic consumer culture that defines us today. As Roger Mason (1998), professor of consumer theory states: “Consuming for status has, in fact, become a defining element of the new consumer societies” (p.vii). In his treatise, Veblen’s discusses such a society, in order to portray the ‘leisure class’, the 19th century society that characterized the upper class that formed as a consequence of the Second Industrial Revolution. Such a society uses the consumption of goods and leisure as means of climbing up the social ladder.

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