Consumerism intrudes with the workings of society by overthrowing the standard judgment wish for an adequate supply of life 's necessities, a steady family and solid associations with a manufactured continuous journey for things and the purchasing power with little respect for the genuine utility of the item purchased. In today’s World World, there is a high level of consumption which has been described as a major threat on sustainability. Even though consumerism has positive effects like motivating people to work harder in order to improve their social status and well being, it has adverse effects on the environment and the social aspect of life. Consumerism, according to the new Oxford English dictionary, means the preocccupation of society with the acquisition of consumer goods. Sustainablity, on the other hand, according to the ‘brudtland report’ was broadly defined as Development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Increasing consumerism leads to an increasing pressure on the environment. As population increases, which it does at an alarming rate, the level of consumption also increases. Consumption contrbute to climate change, because more of toxic gasses are released into the atmosphere, also basic commodities are being used up so much that there is a shortage, and also waste of the earths natural resources. According to Crane (2010) “Indiscriminate production of consumer goods