The Framing Theory

To support our research we accumulated a number of scholarly articles, in which we analyzed in relation to our research question. We started by researching the framing theory, which is the concept of viewing an issue individually rather than looking at the bigger picture. The framing theory in media is when the focus is put on one event rather than putting it in context. It is also related to the agenda setting theory, in which a certain agenda or interest encoded in to the method. In the journal article “framing, the news media, and collective action” Charlotte Ryan speaks about the theory of framing and how it is applied in news media and he also analyzes news material in which framing is used to convey a certain message (2001). Ryan discusses

In the Journal of Political Economy the article “ Media Bias and Reputation” the author tackles the issue of bias representation of the news that effects peoples perception (Gentzkow & Shapiro, 2006). The authors give real life cases of media biases from newspapers such as the New York Times, Al Jazeera and other major news outlets. They also focus on how media biases affect credibility, quality and the reputation of news pieces. Gentzkow and Shapiro give insight on how to understand media biases, which gives the reader an advantage in reading and understanding news more effectively without falling in to the trap of preconceptualizing issues. They give the example of Al Jazeera efforts in creating a bias that is anti American in the efforts of discrediting the American media and their government. The authors believe that Al Jazeera works in demeaning American media has a strong affect on the views of their Middle Eastern

According to David Weaver these areas of communication research are interrelated having some similar ideas however they are not identical cognitive processes (Weaver, 2007). The first level of agenda setting is concentrating on the primary important topics whereas the second level looks at the relatively important characteristics of the topics. The article mentions that second level agenda setting is very similar to framing in the sense that they both focus on “how” topics or people are shown in the media.Furthermore , the article states agenda setting and priming are known to be more comparable in cognitive processes because they both are “salience” based. Overall, Weaver believes framing researches have by far exceeded agenda setting and priming research in fame during the past decade, however framing appears to be defined less clearly of the three, theoretically or practically. (Weaver,