ipl-logo

Strategic Importance Of Voters

975 Words4 Pages

Strategical importance of voters who receive direct candidate information
Voters with a direct link have three important traits that candidates need to know in the mechanism of political campaigns. First, they are politically motivated. Studies found the more interest in politics SNS users have, the more likely they are to have a tie to candidates on SNSs (Karlsen, 2015; Macafee, 2013). Duggan and Smith (2006) showed that, in the U.S., while 53% of politically engaged users are likely to follow candidates, only 21% of those with lower levels of political engagement are likely to do so. In addition, those with higher political interest are more likely to engage in real world politics such as voting (Bode, Vraga, Borah, & Shah, 2014; Gil de Zúñiga, …show more content…

Lazarsfeld, Berelson, and Gaudet (1968) posited that political campaigns could activate latent partisanship (activation), mobilize core party supporters (reinforcement), and persuade non-supporters (conversion). However, scholars have shown that political campaigns mainly serve activation and reinforcement rather than convert non-supporters (Finkel, 1993; Gelman & King, 1993; Iyengar & Petrocik, 2001; Kramer, 1970). This suggests it is strategically more viable to activate and reinforce voters’ (latent) existing attitudes toward parties and candidates by giving information congenial to their political and social preferences through a direct conduit between …show more content…

At this attribute level, studies have shown the news media can transfer attribute salience of an object (i.e., issue and candidate) as well as object salience to the public (Coleman & Banning, 2006; Hester & Gibson, 2003; Kim, Han, Choi, & Kim, 2012; Kim & McCombs, 2007; Lopez-Escobar, Llamas, McCombs, & Lennon, 1998; McCombs, Llamas, Lopez-Escobar, & Rey, 1997; McCombs, Lopez-Escobar, & Llamas, 2000; Golan & Wanta, 2001). The issue level of agenda-setting is about “attention to an object,” while this level is about “comprehension of its attributes” (McCombs, 2004, p. 78). By stressing aspects of an issue or a candidate, the news media can affect the ways in which people think about the issue or the candidate (Ghanem, 1997). The news media have the power to inform people not only what issues are important but also “how to think about” issues/candidates (McCombs, 2004, p.

Show More
Related

Ballot Initiative Case Study

1437 Words | 6 Pages

The general perception of voters is that they are ill-informed and ill-equipped to vote on complex measures. Nonetheless, Ethan Rarick argues that voters generally act rationally and that they “rely on cues such as endorsements from people or organizations they trust to make their decisions.” (143). By providing more information and resources to voters, more constituents will be able to vote wisely and

Read More

Summary Of The Article 'Partisan Voting Makes Accountability Impossible'

740 Words | 3 Pages

In the Huffington Post article “Why Partisan Voting Makes Accountability Impossible”, Todd Phillips analyzes how social groups and political ideology heightens the response we have toward the candidate that represents our political party. Phillips states that social groups will vote for a candidate because of their loyalty to the political party, and not because of their issue advocacy. This loyalty is emphasized due their attachment to their social group. During times of an election, politicians will have different policies and stances on issues that can be seen as being more liberal or more conservative. However, this does not deter partisans from voting for their a candidate, since their loyalty lies within their attachment to their political

Read More

Summary Of Hardball By Chris Matthews

637 Words | 3 Pages

In fact, Matthews argues, it is the other way around. The more someone grants you favors, the more they invest in you, which was the case of third party candidate Ross Perot. Perot asked his supporters a simple favor; to get him on the ballot in all 50 states. Soon enough, Perot supporters started showing up in shopping malls and public places, working to get him more support. Matthews says that they did this for a simple reason- once they started doing Perot favors to get him on the ballot; people became gradually more and more invested in him.

Read More

Explain The Strengths Of The Judicial Branch

1067 Words | 5 Pages

One strength of a political party is that they are “essential institutions for the operation of the American government” (Barker, 2016, p. 1, para. 1). One of the functions of the political party is to be the middle person between citizens and “their elected government” (Barker, 2016, p. 4, para. 2) so that the people can feel as if their voices will be heard and the issues will be resolved. Although political parties should be for the people, one of the weaknesses is that “many believe that the major parties do not do an adequate job of

Read More

Senator Bernie Sanders Argumentative Analysis

1669 Words | 7 Pages

Political efficacy is described as, “Faith and trust in government and the belief that one can understand and influence political affairs” (Mutz and reeves). The dearth of political efficacy is reflected in the mobilization numbers of the 2014 senate races. According to the Pew Research Center, only 38% of the voting-eligible population in states with senate elections turned out (Desilver & Van Kessel, 2015). Pew finds that it was the lowest turnout since 1990 even though $1.1 billion was spent, 25% more than the 2010 election (Desilver & Van Kessel, 2015). To be clear, the two numbers do not necessarily indicate causation, and there could be several other factors attributed.

Read More

Voting Bias In America

254 Words | 2 Pages

Today’s political arena is so tremendous that few voters can fully understand it. Policies of jobs, foreign relations and gay marriage are great factors that forge party lines and get out the vote. However, when forced to choose, voters must make sense of their vote by using very limited information and tangles of misperceptions guided by politically biased newscasts . With so many factors beyond comprehension often voters are hindered due to a limited number of sources to receive unbiased information from (Lenz, 2012) .

Read More

Why Do Voters Really Work?

644 Words | 3 Pages

(1) Voters can be ignorant about how government works, but still understand their interests on a basic level. They are capable of knowing what they need and want from government policies, but how they can achieve what they need is usually where voters get mixed up. This is especially true for voters who believe misinformation from the political party they identify with. To combat this, politicians shouldn’t be allowed to spread false information about how policies will work. Independent, mixed party committees should evaluate new policies and agree upon key points to condense the policy to that is digestible for voters who have little understanding of government and economic processes.

Read More

Ethos Pathos And Logos In Presidential Elections

1391 Words | 6 Pages

In presidential elections, campaigns play a major role in bringing in the viewer’s attention and hopefully lead them to vote for the particular candidate. Almost all campaigns include forms of persuasion: ethos, used to show a level of authority and title, logos, used to demonstrate a capacity of knowledge, and also pathos, used to target the viewer’s emotions. Aside from these methods of persuasion, ad-makers also utilize visual and audio aspects to trigger the audience’s likeliness of voting for a candidate. Therefore, in this paper I argue how the use of cues and advertisements in primary elections could greatly contribute to a candidate’s position in presidential elections. The examples include Bill Clinton’s

Read More

The Lyndon B. Johnson Campaign

703 Words | 3 Pages

However, many critics of negative campaigns have stated that voter turnout is reduced by negative ads along with the potential for public backlash against the political aggressor. While this seems like a logical repercussion, neither has proven to be the case (Kim and Patrick). Studies have shown that negative campaigns initiated by the incumbent are more likely to drive voters away from the incumbent themselves, but have no effect on swaying voters away from polls. Voters prefer to hear the political message addressing current issues of the incumbent and how their campaign is going to continue to make positive changes. Conversely, the same study concluded that negative ads by challengers do not face the same backlash.

Read More

American Voter Argument

1554 Words | 7 Pages

The speaker offering little insight on his assertion pushed Ashley to do her own research and decide whether or not she agreed with the key note speaker. Uninspired by the answers the speaker gave me, I decided to take his advice and analyze the works of other researchers in the field to draw my own conclusions. First, I remembered from my political psychology class that we had discussed The American Voter; the book the speaker had asked me to research. In class, we discussed how the average American votes, utilizing The Funnel Model of Voting. The book discusses how most people vote based on six attitudinal dimensions.

Read More

Why Is Voting So Important To A Political Community

615 Words | 3 Pages

Extra Credit Assignment Since the dawn of mankind, we have Rational Faculties, the combination of our mind, body, and sense in order to think, feel and choose our way of living. It is required for Self-Government, for the political community to sustain itself and for the political activities. Voting is one such activity for a member of a political community to show a sense of personal and responsibility to elect the leader, who will lead the country for the better or worse. So why is voting so important to a political community, ad classified as a responsibility of every citizen?

Read More

The Braindead Megaphone Analysis

800 Words | 4 Pages

Society expect to be constantly entertained; they have become so concerned with things such as who the latest star is dating, scandals, or dumb people doing rather idiotic things. Much of society have been consumed in their personal instant gratification and what makes them “happy”. When on an off chance that news does show things that are serious and impactful(not necessarily positive things that is happening in the world) people have become so numb that the best they could do is feel sympathetic and at worst continue on with their day. The other part of the problem is that those behind what is being published and shown on the news media have been absorbed in their avarice nature, whatever allows them to make as much profit they do. “Writing thousands of hours of coverage from what could have been summarized in a couple of minutes every few weeks, a new rhetorical strategy was developed, or-let’s be generous-evolved”(6), Saunders describes the new formula formed by mass news firms that would yield the most profit.

Read More

Process Evaluation Memo

1186 Words | 5 Pages

I will create tracking tools to capture the quantity of radio stations delivering public service messages, the number of people that listen to each radio station, the times per day that public service messages are aired and at what time are they being aired. I will also be able to capture the amount of posters printed, how many people receive direct mails, and how often are direct mails sent. I will also compare the direct mails target list to the voter files to know how many people receiving direct mail are regular voters, intermittent voters and people who are registered voters but never voted. I will also create a survey for voters on Election Day. Staff will be placed at voting polls to survey voters asking them their names, sex, whether they vote often, sometimes or are first time voters.

Read More

Why Is Voting Important

380 Words | 2 Pages

Voting Is An Important American Issue During my personal experience during an election, I believe that each arguement is a very compelling and potentially problematic concern. Each method of voting has a potential flaw, such as , paper ballots can be tampered with, stolen, or even hard to read in some cases. On the more positive side the paper method can be very easy to use for all people including those who are disabled, the instructions are clear, the choosing of candidates are simple, and for the elderly it 's easy as well, because not everyone is a computer whiz and would rather choose a method to which they are more comfortable like paper and pen, because evryone in our nation at one point or another have been to school and used old fashion paper and pen; Computer Technology wasn 't always around.

Read More

Limited Effect Theory Of Mass Communication

862 Words | 4 Pages

According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.

Read More

More about Strategic Importance Of Voters

Related Topics

Open Document