Process Evaluation Memo

This memo is to provide a design to conduct a process evaluation of a program that aims to increase voting rates in communities that historically have had low turnout at elections. The original request was to perform an impact evaluation, but being that the program is just being implemented we will not have met any objectives. It is better to perform a process evaluation and evaluate if the program is running as intended. The process evaluation will also help us determine whether the program is ready for impact evaluation. The process evaluation also “helps link the program theory or logic model to the impact assessment by illuminating program activities and outputs” (Class 3 presentation, slide 3). The process evaluation also provides feedback,

Prior to performing a process evaluation, I will conduct an evaluability assessment, which is “often essential because it clarifies the program components, goals and linkages between the components and goals in a program model. This model can then provide a framework for designing and executing the evaluation and for interpreting the information that results (Fisher & Peters, 1985; Johncox, 2000; Meeres, Fisher, & Gerrard, 1995; Rutman, 1980, as quoted on Heinz, 2003). Afterwards, I will conduct a process evaluation to fully understand how the program works in

I will create tracking tools to capture the quantity of radio stations delivering public service messages, the number of people that listen to each radio station, the times per day that public service messages are aired and at what time are they being aired. I will also be able to capture the amount of posters printed, how many people receive direct mails, and how often are direct mails sent. I will also compare the direct mails target list to the voter files to know how many people receiving direct mail are regular voters, intermittent voters and people who are registered voters but never voted. I will also create a survey for voters on Election Day. Staff will be placed at voting polls to survey voters asking them their names, sex, whether they vote often, sometimes or are first time voters. We will ask them if they received our direct mails, heard our public service message on the radio or were engaged at a GOTV booth. If they either received direct mails, heard our public service message on the radio or were engaged at the booth, we would ask if the information provided was sufficient and what else would be useful information to include in the future. We will also ask if the direct mail, public service message or engagement at the GOTV booth influenced them to vote. Voters surveyed will also be asked to identify their top three issues. This information will be used to compare if their issues are aligned with the candidates’ platform and