INFLUENCE OF MEDIA ON THE TYPES OF COMMUNICATION
Mass media is basically communication—either written, broadcast, or spoken—that reaches a huge audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Mass media is a powerful source in modern culture. Communities are bombarded frequently with messages from a collection of sources such as TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, people could not become famous. Only at present, with the help of media, have actors, singers, and other social elites become celebrities or “stars.” Media has now become the foundation stone for fame and success.
Communication is a process through which we can transfer information from one person to another. Media technology has made communication easier throughout history. Now a days, children are expected to have a general understanding of the various technologies available to us. The internet is arguably one of the most effective tools in media for communication tools such as e-mail, Skype, Facebook etc., have brought people closer together. However, some may conclude that certain types of media can hinder face-to-face communication and therefore can result in complications like identity fraud. Following are the impacts of media on the types of communication;
1. INTRAPERSONAL