Media Influence On Rock And Roll

Technology, the media and institutional power may influence the future directions for Rock and Roll within the next 5 to 10 years. In the 1950s, rock and roll sound and style had challenged cultural authority. The rock music of the 1960s often challenged political authority directly and unambiguously. A future scenario will provide aspects of continuity and aspects of change. The changes will affect the media facilitating access to the text. However the various legal and economic issues are resolved, rock music will certainly be central to 21st-century ways of doing things. Rock, in short, not only reflects (and reflects on) social and cultural change; it is also a social force in its own right.
Globalisation spreads technology. What started out to be listening to bands via the radio was replaced with 45rpm and portable record players where teens listened to what they wanted to. This idea stems back to socialisation, whereby the teen was in control of what they wanted to do and used Rock and Roll as a means to search for individuality. By technology such as the portable record player it has allowed them to control what they want to

The media overtly advertises associated commercial products and assists in the evolution of popular culture due to improvements in technology. The media can limit access to rock and roll through censorship, which can lead to change or continuity as the popular cultures adapt. The future aspect of the media for rock and roll music in roughly 5 years is hard to judge at the moment. The media could possibly completely advertise it as a rebellious kind of genre, causing more people to avoid that kind of music from their house. However, the media can also challenge stereotypes by presenting alternative representations of participation leading to change in consumption of the popular