ipl-logo

Memo: How Airbnb. Com Become Successful

2026 Words9 Pages

Memo
To: Dr. Susan Soroka
From: Kelly Carbone
Re: How Airbnb.com is becoming tremendously successful.
Date: October 9th, 2014 Introduction:
In 2008, Brian Chesky and Joe Gebbia invented airbnb.com by placing their guest bedroom and spare air mattress up for rent to the public in an attempt to gain extra money in order to afford their own rent. By building a trusted community marketplace for people to list, and book rooms in peoples personal homes and apartments at varying different price points, the hotel industry is starting to reap the effects of this new trend in the travel industry (Airbnb.com). The average hotel room in the US in 2012 would cost a traveler $106.15 per night. Rates have not always been this high though. In just 2002 the average hotel room was only $82.54 per night (American Hotel and Lodging Association, 2013). With the ups and downs of the economy over the past few years, and the dominance of ritzy and well established hotels around the world many simply can not afford the expensive prices and limited options of hotel rooms in the various …show more content…

While Airbnb is able to charge a lesser rate than a hotel would for a nights stay, travelers are now able to save money but gain so much more out of their traveling experience in some cases. Airbnb markets their service as a way to be able to see areas of towns and cities that do not have many hotels, or that are simply has hotels that are very prestigious and fancy, and unaffordable for many. As Laura Kusisto of the Wall Street Journal mentions, “Airbnb officials said they are also helping entice tourists away from Times Square to places such as Harlem, Long Island City, and Park Slope, where they spend money at independent coffee shops, local grocery stores, and small

Show More
Related

Rhetorical Analysis Of What It's Like To Fail

725 Words | 3 Pages

He wrote about how Craigslist had jobs that helped him make a source of income. Craigslist also had advertisements for rooms that David could rent for an affordable price. If David wanted to visit a family member, Craigslist had a transportation option called rideshare. Rideshare allowed people to share the cost of driving together to the same destination. David’s details throughout his essay helped show the challenges of being homeless and how hard it can be to get a job.

Read More

Florida Keys Hotels Research Paper

661 Words | 3 Pages

Apartments and condos are also available, for those not requiring a house. And some houses offer several separate suites in the same house, making it an ideal option for larger families and groups. Most of these are rented on a monthly basis, although most are available on a seasonal basis or for longer term. Hotels in Florida Keys have many from economy chain hotels to five star luxury chains. With a wide variety of budgets served, most are able to find something perfectly suited for what they are willing to spend.

Read More

Case Study: Airbn B

206 Words | 1 Pages

(American company financing startups) with an additional $20,000 in funding. At this time Airbed & Breakfast becomes Airbnb. They received $600k from Sequoia Capital and Y Ventures (specializing in incubation and financing of innovative companies). In 2010, Airbnb perceives $7.2 million Series A (A Series A round is the name typically given to a company's first significant round of venture capital financing ) Back in

Read More

Airbnb Persuasive Ads

1008 Words | 5 Pages

“Airbnb's Super Bowl Ad Is Not What It Seems, Critics Say.” Super Bowl 2017: Airbnb Ad # WeAccept Is Not What It Seems, Critic Says | Fortune.com, Fortune, 6 Feb.

Read More

Rosewood Hotels Case Study

1037 Words | 5 Pages

CASE JOURNAL-ROSEWOOD HOTEL& RESORTS Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.

Read More

Case Study: A Good Airbnb Cleaning

1512 Words | 7 Pages

Introduction - If you’re an aspiring Airbnb host, it is of paramount importance that you ensure all your renters are comfortable in their temporary lodgings. That means making sure the listed property is warm, secure, and, above all else, clean. Keeping your rental property clean can be a difficult task, especially as some travelers can be a tad more careless than others, but it must be done if you are to satisfy clients and maintain a good reputation on Airbnb. In order to help you keep your tenants comfortable for the duration of their stay, I have prepared this list of some of my top tips for maintaining a tidy Airbnb space.

Read More

Premier Inn Swot Analysis

1718 Words | 7 Pages

Weaknesses: 1. The high seasonal dependency for most of the hotel facilities. 2. The imbalanced market coverage and business portfolio. 3.

Read More

Marriott International Vs Airbnb Case Study

1094 Words | 5 Pages

Having a value of over $10 billion, Airbnb “exceeds that of well-established global hotel chains like Hyatt” (Hospitality Net). This proves that this online service is significantly surpassing these stable hotel chains that have been competing in the industry for over 60 years. Along with this, a recent report by HVS Consulting & Valuation found that “hotels lose approximately $450 million in direct revenues per year to AirBnb” (Orourke). Although Marriott International has been performing with a 45% increase in revenues from 2012 to 2016, Airbnb has definitely had an impact on the consumer perspective of traditional hotel rooms. In addition to this, hotels also lose over $108 million of food and beverage revenues as a result of guests not spending their money at the hotel’s restaurant.

Read More

A Rhetorical Analysis Of A Doubletree Hotel

686 Words | 3 Pages

Advertisement of a Doubletree Hotel by Hilton Berkeley Marina People are easily influenced by advertisements, especially if the advertiser is persuasive. Doubletree Hotel in California is one among the many ads which presumably will influence many people because of its attractiveness. The advertiser presents to the public the number of rooms, including the different facilities that will keep customers relaxed and comfortable. The audience targeted are those who love physical exercises, business people, families and individuals wishing to relax and have fun, tourist, and new visitors coming into the city. Generally speaking, the bedroom with all the furniture, the painting, and the carpet are attractive and

Read More

Holiday Inn: Porter's Five Forces Of Industry

1384 Words | 6 Pages

Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.

Read More

External Environment Analysis Of Airbnb

1609 Words | 7 Pages

The offers of accommodations via Airbnb are currently available in 192 Countries and in over 34,000 cities worldwide (O 'Toole, 2014). The valuation of Airbnb, the home-rental platform, is worth of $10 billion after it raised $450 million from private investment firm TPG in 2014 (Spector, Macmillan & Rusli, 2014). The type of business of Airbnb can be categorized to social networking service which focuses on the accommodation-rental service. The concept of Airbnb is actually a sharing economy which enables the customers to become the micro-entrepreneurs at the same time. Airbnb aims at not only providing the accommodation opportunities but also the experiences for people to interact with others all around the world and get to know how the local people live in a certain city and have some culture exchange experiences with international guests and hosts.

Read More

Hilton Garden Inn Marketing Strategy

1248 Words | 5 Pages

KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

Read More

Essay On Value Proposition

1041 Words | 5 Pages

But that does not mean that their industry is on the decline. Recently I traveled to a nearby city to catch a flight and discovered that a local hotel offered long term airport parking at a discount compared to the local parking lots with a free shuttle to the airport terminal. Innovative amenities like this can really add value by providing a needed service that has little to do with the traditional hotel services. If they continue to look for services travelers need, hotels will surely continue the long history all successful industries have surmounted in the past, identify and provide innovative, value-based products and

Read More

Price Discrimination In Hotel Industry

777 Words | 4 Pages

In the case of hotels, suppliers create different consumer segments, we can relate to them as lower-end consumers, and higher-end consumers. Obviously, hotels cannot set the price that higher-end consumers are willing to pay, because all lower-end consumers will not be able to afford the good. Inversely, if hotels set the price that lower-end consumers are willing to pay, higher-end consumers gain huge consumer surplus, thus lowering the profit for the suppliers. In order to take the consumer surplus, hotels keep lower prices for some rooms in order to target lower-end consumers and offer some higher quality rooms (for example presidential suits) to target higher-end consumers. The difference in revenues providing different rooms and the same ones is seen below.

Read More

Couch Surfing Thesis

745 Words | 3 Pages

Conclusion: • To be a great couch surfer, we have to write a good couch request, offer something to exchange, and keep a positive attitudes toward the hosts. • For a budget travelers, couch surfing is a great option because we can have a travel more cheaply and of course it is often more culturally interesting than hostels. • The couch surfing community has its own code of honor which must be respected and followed by every couch surfer , thus we just try to be a generous guest and be a compassionate host in future if we wanted to be a part of it since it is one of the strongest and biggest travel communities in the

Read More

More about Memo: How Airbnb. Com Become Successful

Related Topics

Open Document