ipl-logo

Nike And Ralph Lauren: Company Analysis

1177 Words5 Pages
bulb-icon

Recommended: Competitive forces of nike

Part II
Organizations Focusing in the Production of Menswear
Nike and Ralph Lauren are two of the leading companies in the U.S, which focus on the production of menswear. Nike was founded in 1964, and is an American multinational firm that engages in the designing, developing, manufacturing, and worldwide sale and marketing of apparel, footwear, accessories and services, and equipment (Arnett et al, 2010). It is headquartered in the Portland metropolitan region, particularly Oregon. Nike is one of the globe’s largest supplies of apparel and athletic shoes, as well as a key producer of sports equipment. Ralph Lauren is a U.S, publicly traded holding firm, which is headquartered in the New York City. Ralph Lauren a U.S philanthropist, fashion …show more content…

The company began selling apparel in 1979, and since then it has diversified into the production of various men’s wear ranging from vests, inner pants, shirts, and shoes (Ali-Mahdi et al, 2015). The company promotes its product via the Cole Haan brand, which bears a line of casual footwear for men.
Price
Nike has designed its pricing strategy to be competitive to other companies that focus on the production of menswear. The company’s pricing approach is based on the aspect of premium segment, as the principal target buyers. As a brand, Nike commands high premiums among many men in the U.S. The organization’s pricing approach employs vertical integration in pricing in that they own participants at various levels of channel or engage in more than one operation channel levels. As such, the company effectively regulates costs and influences the product …show more content…

The company also focuses on advertising its products in newspapers and creating strategic partnerships (Larson, 2011). Some of the celebrities the company employs in marketing its menswear are Lebron James. Lance Armstrong, and Tiger Woods. The company also sponsors events such as The Golden West Invitational and Hoop It Up (Lee & Aiken, 2010). Nike also advertises its products on social media networks such as twitter and Facebook.
Ralph Lauren’s Marketing Mix
Product
Ralph Lauren focuses on the production of a range of menswear. This company has centered its production on luxury brands. As such, the items purchased from this company are considered to belong to the affluent societal members who prefer quality items with recognizable brands (Uggla & Lashgari, 2012). An example is the Polo shirt that costs significant amount relative to a similar outfit in a cheaper retail store like target.
Price
Ralph Lauren employs its brand in setting higher profit margin, considering that its target market consists of financially well-off buyers, who are willing to willing to part with a little extra for their perceived brand value (Uggla & Lashgari,

Show More
Related
1056 Words | 5 Pages

Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

Read More
1158 Words | 5 Pages

is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.

Read More
3388 Words | 14 Pages

Mark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.

Read More
1255 Words | 6 Pages

In this Nike advertisement, there are some famous athletes shown that are known all around the world. Two of the athletes shown are Lebron James and Serena Williams. Both these players are American heros and represent America all of the world, especially in the Olympics. In the advertisement, both players are shown standing on their courts with full looks of determination and

Read More
794 Words | 4 Pages

Nike uses a lot big star athletes in their advertising . Big name player like LeBron James, James Harden , Kevin Durant ,Kobe Bryant and Derek Jeter. These athletes are world known people that the youth looks up to as role models. Nike creates a strong ethos by adding big name stars that are respected and look up to. The Audiences may look at Kobe Bryant's ad and see that arguably one of the best shooting guards in the NBA wears nike shoes.

Read More
784 Words | 4 Pages

Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.

Read More
1565 Words | 7 Pages

However, the prices are higher than other brands. Consumer feels that Nike overchanges its consumers and ought to lessen the cost of their items. Celebrity endorsements additionally engaged the consumer's having a feel of belonging, as Nike turned into a fulfilling toward its image. Product Positioning: Segmentation and Targeting: For “Just Do It” campaign, targeting market was: • Young people, from 20-30 years old, low and middle income and social

Read More
1146 Words | 5 Pages

Nike internal assessment(ust key external factors) Opportunities Weight Rate Score 1. Should strive to penetrate the new regions that have higher rate of growth such as “Brazil, eastern Europe , India, China 0.1 4 0.4 2. New production line for protective and safety footwear. 0.1

Read More
789 Words | 4 Pages

Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.

Read More
1301 Words | 6 Pages

Consequently, Nike’s pricing is intended to be economical and competitive to the other sport gear retailers. The pricing is built upon many factors that have been taken into consideration before setting a selling price on the root of the high-class segment as target customers. Nike as a brand orders high premiums. Nike’s pricing strategy makes use of perpendicular amalgamation in pricing in which they target participants with different channel levels or take part in more than one type of channel level operations. This can govern costs and effect product

Read More
767 Words | 4 Pages

After her death Karl Lagerfeld became his successor, currently he is the mastermind behind the world-famous, top-selling luxury brand. Chanel soon expanded the product range and started to design luxury hats, clothes, fragrances, accessories and cosmetics. The ideology behind the brand is elegancy, beauty and self-respect of women; Chanel has a parallelism with personal identity embedded into luxury. This is illustrated by the current slogan of N˚5

Read More
1368 Words | 6 Pages

Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.

Read More
702 Words | 3 Pages

Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

Read More
1424 Words | 6 Pages

NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .

Read More
2130 Words | 9 Pages

The strength of high price product strategy is that Nike can earn more on each single item. Also, it can ensure the quality of the products. The low-priced products policy could widen the customer group and attract more buyers to boost the sales. The weakness of selling premium is that only high-end buyers could afford to buy it.

Read More

More about Nike And Ralph Lauren: Company Analysis

Related Topics

Open Document