Mom Demanding Action Ad Analysis

Moms Demand Action Focusing on children safety at school is the most important safety American mom’s are concerned about. Moms demanding action ad is asking for help amongst our young children school safety. They used Justice to convince readers to join by using a pathetic color scheme, characterization of young children in school and also historical context involving the kinder chocolate egg. When viewing this ad, I see a lot of unique things that specify the ad meaning; such as children, a classroom and much more. “Moms demand action,” involves two younger children that range between the ages of 6 and 8 years old. On the left side, there is an average Asian boy dressed in a red and blue shirt. He is holding a Kinder chocolate egg in the palms of his hands. On the right side, there is an average American girl holding an gun, and is dressed in a white and purple stripe shirt. The setting of this ad is taking place in a classroom; which involves desks, chalk boards, a calendar and behavior pens. When I look at this ad from a down point of view, I see the lighting of the picture is focusing on the two children, but is also pulls away from what is in the background, making the background look very shadowily. The expression on the children faces

The ad make a clear visual about different characteristics that explains their concerns about children safety such as the patriotic color scheme, the characterization of the children and the classroom, and also the historical context that involves the kinder chocolate egg and violence. The moms also demands action because they see that the kinder chocolate egg seems to be no harm to the children safety, but guns in today century seems to be very harmful to children safety, so they begin to take action by protecting their child or children so that they can be