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Monkees Boutique Of Greenville, North Carolina

1990 Words8 Pages

Executive Summary

Monkees Boutique of Greenville, North Carolina, is an upscale women’s boutique that sells designer casualwear, shoes, jewelry, handbags, and more. Monkees brand specifically targets a more affluent clientele. They opened in 1955 and had their first store open in Wilmington, North Carolina. Sixty- two years later, they have stores all over the southeast. Their reputation and their brand is everything to them, and you can see this as soon as you walk into any of their stores. They want the hardest workers and the best clothes and accessories being sold in their store.
They do not spend their resources on marketing, but because Greenville is a college town, I think it would be very beneficial for their business if they did. …show more content…

Why or why not?
Do you think students at East Carolina would be interested in shopping at Monkees?
What kind of communication is necessary for you to get your job done?
How much does communication affect your productivity?
How much does communication affect your job satisfaction?
Is communication good between the manager and the workers? Why or why not?
How do you know what your superiors think of your work?
Is the management good at the top? Is there communication between your manager and their superior?
How do you describe the general communication climate here? Does their need to be improvement? If so, why?

Survey Questions

Have you ever heard of Monkees?
If so, do you shop there? Why or why not?
If they had lower prices, do you think you would be more inclined to shop there? Why or why not?
If they had regular sales, would you be more inclined to shop there? Why or why not?
Do you think Monkees could do a better job of marketing? If so, how?
If you knew more about Monkees and what their brand was all about, would you be more inclined to shop there? Why or why not?
Would you be interested in receiving a newsletter update on upcoming events and sales at

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