As it is known, there are many different sectors to the music industry. All of them contribute something to the development of the industry and the way it works. Even though some of them make it harder for an artist to do what they do best, they still contribute to the industry itself and what the industry does to distribute music among the public. As music has moved from ownership to access, it’s become much harder for the people of the music industry to make profit and make a living. However, it is only clear that the distributed music has moved from ownership to access for a more efficient way for the public to listen to music. “With an internet connection almost 99% of the time at my disposal, I would rather jump onto Spotify or stream a curated playlist from YouTube. And I will gladly pay for this sort of access.” (medium.com)
Two of the defining sectors in the music industry are the publicist and the record label. The publicist is one of the reasons the music is distributed and consumed. By representing the artist, they promote what the artist has to offer and help craft their character and quality.
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They market new brands by artists and build the process of A&R (new artist recruitment and development) for further business and distribution. “Marketing is one of a record label’s most important functions, as public awareness of the brand is the way that they make their money.” (thebalance.com) Because of the lack of profit due to the move from ownership to access, artists are no longer completely dependent on their record label, but only partially. The other half of the artist’s dependency goes to the internet. As long as their target audience has decent internet access, their music will continue to thrive; with or without the help and investments of the record label. This situation can be referred to as an issue of finance to record labels, especially the independent