In his article "Netflix’s Plan to Rule the World" published in The New York Times, Farhad Manjoo describes how Netflix is changing the way we consume media and how it is using a strategy of open-border digital cosmopolitanism to gain viewers all over the world. The author argues that this strategy is fundamentally different from the one adopted by other companies that aim to sell American ideas to a foreign audience, as Netflix's goal is to sell international ideas to a global audience. Manjoo supports his argument by discussing the diverse and eclectic tastes of Netflix's viewers and the incentives created by the company's subscription-based business model. He also gives examples of some of the most watched and culturally significant productions …show more content…
Manjoo's article overlooks the fact that Netflix is a corporation that operates within a global economic system that perpetuates inequality and marginalization. By relying on data-driven algorithms to expand viewers' interests, Netflix risks homogenizing cultural differences and reinforcing dominant narratives. In addition to its use of logos and pathos, the article also employs ethos in order to bolster its argument. The author is a staff writer for The New York Times, a respected and influential publication, and his name and reputation are likely to be well-known among readers. As a result, readers are likely to view him as a credible source of information and take his opinions seriously. Moreover, the author provides evidence to support his claims about Netflix's global ambitions. For instance, he cites statistics showing that a majority of Netflix's subscribers and revenue come from outside the United States. He also quotes Cindy Holland, Netflix's vice president for original content, who explains that the company is learning that people have diverse and eclectic tastes when it comes to the content they watch, and that they are willing to explore stories from around the world. These facts and quotes lend credibility to the author's argument that Netflix is succeeding in its strategy of selling international ideas to a global