1. Which strategy (Prospector, Reactor, or Defender) do you feel Netflix should use?
Answer: In my opinion Netflix should use Prospector strategy as it involves innovation, seek for new opportunities, take risk and grow. Netflix Corporation started its rental company in 2000 which expanded into the leading DVD and Online Video steaming company in world. This was the most innovative product to watch videos and movies on DVD and online. Netflix provided rental service for list of top movies and delivered them. The monthly subscription, flat rental system with no late fees, shipping fees was very different from the traditional video store. The price was a bit high but due to quality people didn’t mind to pay extra. Netflix keep on experimenting on new ideas which again brought creativity and flexibility. By 2010
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Answer: Netflix as being one of the largest subscribers for online delivery on movies and DVD 's.
There are five value chain activates which are listed as below:
1. Inbound Logistics: For the smooth operations they should have popular DVD stored for distribution for all times. When a new episode or a movie comes then they should be ready with the stock so as to satisfy their customer.
2. Operations: Operations includes manufacturing and testing. They should be able to distribute maximum amount to create happy customers. If they don 't sell at the time of release they may have a huge stock which again leads to unhappy customer.
3. Sales and Marketing: Every product should have sales and marketing. Without marketing there won 't be any sales. The offline marketing in Netflix helps a lot for the sales. The page itself has recommended sections which will show DVD 's which are similar to my liking. This will make feel that the company understands us more.
4. Services: Netflix provides online services to their customer. They treat as the internet. New technology should be used and friendly software should be invented so that will also make