The overall direction for Next Level Basketball to achieve into a better position and to gain advantages over other competitors is to integrate, update and maintain all their insources. Next Level’s primary advertisement and source of customer are from their social media, such as Twitter, Instagram, Facebook, and YouTube. However, Scott Singer has his organization set up in different names for each social media. One organization under different names across social media can be misleading for the customers, it might even decrease the chances of receiving new customers as well. In addition, the last update on his YouTube account was years ago. The lack of updates of his social accounts can also be a contributing factor that leads to decreasing