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Rhetorical Analysis Of Foot Locker

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Basketball player, James Harden is in the recording studio wearing apparel sold by Foot Locker which is a Nike shirt as well as sneakers. The commercial has four cast members two producers and two star basketball players. James harden is in the booth wearing the clothing strictly sold by Foot Locker. As Harden begins to lay a part of the song, Championship winner Stephen Curry enters and tells Harden that singing is a bad idea. Knowing that James Harden does not have “the voice”, Stephen Curry suggests that the third person whom is a producer to play the song back. James Harden states that it is good he makes a song because he recently had the best season of his career and that he needs to keep things fresh. Stephen Curry tells Harden that …show more content…

Over years of expanding its name the brand hopes to become the number one store for athletic wear. Most of the product placement and advertisements contain famous athletes. The brand works to become the best and make a profit more than they have in history. After the release of the commercial in the year 2013 the net income was estimated to be 429 millions. The net income increased by nearly seven percent which is tremendously higher than the previous year. Obviously the company's marketing strategies are benefiting. The company uses the rhetorical appeals such as pathos and ethos dominantly to promote the company to the desired customers of basketball playing teens ages ranging from twelve to …show more content…

Pathos is demonstrated continuously through the commercial to help draw consumer attention Promoting the company can be a breeze since Foot Locker it already a huge name and is expanding globally. Although they are global, why stop when there are still millions more to reach out to. Using strategic methods to gain audience attentions takes a lot of time and know how to keep them locked in. Rather than keeping viewers attached to the commercial with sad and dramatic visuals Foot Locker does the opposite to keep customers more engaged. To keep consumers well attached the directors make the commercial more of a comedy and a catchy tune. James Harden, sings in a terrible voice which makes the commercial comical and was definitely successful. Reason being is because people will hear the commercial repeatedly and begin to sing the song by James Harden and eventually will want to check out the store and she what there is to offer. Making someone smile or laugh is much more memorable than causing them to feel grief and pain. Since the commercial shows happiness most people will imagine Foot Locker is a company with fervid sales associates, nice clothing, and pursues to make the customers feel like they’re home. From a marketing point of view many will agree that Foot Locker did an outstanding job with the commercial by keeping viewers happy and laughing while showing the shirts, shorts, and sneakers there

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