Introduction Nicholas Woodman, the CEO and founder of GoPro, established his company in 2004 in San Mateo, California. Woodman wasn’t always as successful as he is now, as any other entrepreneur before him he’s gone through failures and challenges. He’s had two failed companies before the GoPro, EmpowerAll.com and FunBug, both sites that he created weren’t successful and quickly shut down. Woodman didn’t stop there, after a long surf trip in 2001 he decided to create his first prototype of the GoPro. Since he realized while surfing the problem was that for most people, especially when performing an extreme sport, was not being able to capture photos or videos of themselves doing such acts. He later on developed and sold his first camera in