Abstract
The sole purpose of corporations is to amass profits for shareholders and in doing that, there should be innovative elements in such corporations. However, to gain market share and maintain profits above competitors, the consideration should focus on balancing company’s performance and meeting ethical standards in a globalized world. This will determine both the success of the company and the criticism that might be harmful to its brand. In this paper, Nike Inc., a very successful company, strategically and innovatively expanded its business operations across the globe with huge profits to compensate its hard work, but not without a price. Huge criticisms of human rights violations occurred in many of its factories in developing countries because the company’s suppliers and contractors used children as laborers. This paper will discuss how Nike Inc. addresses these criticisms and the measures put in place to continue an efficient relationship with its partners all over the world.

The Promise and Perils of Globalization: The Case of Nike Although Nike expanded its operations and popularity in more than 120 countries of the world and its strategic operations outpaced all competitors, giving the company a huge market share, Nike Inc. ignored the inhumane attitude of its suppliers towards workers and did not do more to eradicate child and slave labor in these factories, therefore attracting criticisms that negatively affected its brand. This paper will first