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No One Pushes Ketchup Like Heinz Summary

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1. What primary images and elements in the work serve as signs?
In the advertisements printed above for the Heinz ketchup, these signifiers include a live red background, a horizontal cut Heinz Cathar horizontal bottle with a tomato on top and white text reading "No one pushes ketchup like Heinz."
2. Find the denotative (literal meaning) and then the connotative (related and more abstract meaning) connotations of the sign/s.
Denotative:
In this announcement, the Tomato Heinz Bottle is a garden of fresh tomatoes, suggests that it is entirely made up of natural ingredients, Heinz really changed the ingredients of ketchup while this campaign was launched is unknown but not independently of these advertising impressions to those who prefer to eat better meals. The color of the background is red, it is a completely emotionally intense color, it improves human metabolism and breathing rate, high visibility and gives text and images to the foreground. It is used as accent paint to encourage people to make quick decisions. The text says: "There is no envy of Heinz" and says they "do" the best ketchup and that no one else can compare them. But they use the word "cultivated" which leaves the reader with a completely …show more content…

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