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Five Canons Of Rhetoric Analysis

562 Words3 Pages

The structure of media messages is deliberately crafted and packaged to persuade, inform, entertain, and to educate a target audience. Aristotle, a Greek philosopher that created the five canons of rhetoric which includes Arrangement, delivery, memory, style and invention.

All media messages have a structure using the five canons of rhetoric analysis of content.

Invention Invention is the first principle of rhetoric. This is a conclusion of a persuasive argument through reasoning and rational. This is to persuade an audience to purchase or create an interest of a product. In the Cartier advertisement, the audience would appeal to a large image, Which projects the details of the watch. The defined photograph of the watch, …show more content…

These principles include choices in the creation of how a message is carried out. The images are handled as a realistic photograph. The image in the advertisement for the Cartier watch is treated as a colored appearance. The particular images are large that is presenting a modern style product. Style is like the intonation of an, something that pervades and is continuous with the words spoken and, thus, is not something that can be isolated easily or even pointed to with precision(Scott 1994,p.268) (Bakhtin 1989, p.404)

The fifth and last canon of rhetoric are Memory. Memory is the ability to remember information, emotions, and feelings. The arrangement of the objects of the Cartier advertisement is uniquely placed so it can be remembered. With the bold color present in the advertisement, it will be a color that will trigger a memory of a particular holiday, a feeling, or an event that one has experienced.

In conclusion, the five canons of rhetoric and structure a media message. The five canons can package to persuade, inform, educate, and inform a target audience. Arrangment, invention, memory, style and delivery can help support a media message

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