Visual Rhetoric Of Johnson & Wales University

Sija Headrick
ENG1021
Prof. Daphne Thompson
31 January 2023
Visual Rhetoric
This picture is worth a thousand words (or at least a thousand thoughts). Johnson & Wales University is an accredited university with a diverse population of students majoring in categories from business to culinary. The Charlotte location first opened in 2004 paving the way for aspiring chefs to come to explore the expertise of some of the top chefs already making it in the industry. When examining the picture, showcases the major influences of the image on the students at JWU. Located on the third floor of the academic center by the culinary labs, it is in a busy location for students. The visual images showcase a wall of JWU chefs; this demonstrates the abundant

The visual is somewhat effective at showing the brand of Johnson & Wales: Pride, Character, Courage, and Community. On every plaque, there is the Johnson & Wales logo and brand. Accompanied by the logo is the staff in JWU chef uniforms. The mini chef biographies showcase each of their individual accomplishments as well as any certifications they may have. The wall showcases the wording, College of Food Innovation and Technology which means it is an accredited visual from the college. This allows the viewers to trust the wording and information on the wall. Word choice and accreditations are good, but the elephant remains. The visual shows students that they can be prosperous chefs like the ones teaching them. However, for young people of color chefs, few role models exist on campus who look like them. Johnson & Wales prides itself in building character in students and building community, but these values come up short when examining faculty/staff on campus. If Johnson & Wales wants to be successful in reaching their larger audience in their branding it must appeal to minorities as

This image is not powerful overall in including an adequate location, possessing strong word choice, and demonstrating inclusivity. The visual has significance because it shows the lack of representation of people of color in the CFIT faculty; this is not illustrative to the larger diverse student population. Arguably, the visual may cause the audience to think they do not have a place to fit in or staff that understands their backgrounds when teaching them. The visual shows how much work still needs to happen in the culinary/baking community for minorities. Also, it showcases the work Johnson & Wales University needs to continue to work on in expanding diversity among staff. Following these conclusions, I gather that I will use visual rhetoric when I am marketing my own hospitality endeavor. I will use images/visuals that correspond to my company’s mission and values. I will think about my audience and staff to see how visual rhetoric affects them. Furthermore, I will ask questions and seek out guidance from professionals when using marketing choices, to make sure I can appeal to