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Tv Show Ethos Pathos Logos

1385 Words6 Pages

Nate Giusti
27 March, 2023
Professor Moroles
English 105
The Use of Rhetorical Strategy in Television Advertisement
TV commercials are a large part of modern advertising, and they use a variety of rhetorical strategies to promote products. Rhetorical analysis is a process of examining and interpreting a rhetorical situation to understand how it works and to evaluate its effectiveness in achieving its purpose. There are three main types of rhetorical analysis: logos, pathos, and ethos. Logos refers to the use of reason and logic in a text. This type of analysis focuses on the evidence, arguments, and facts used by the author to support their claims. A logos analysis involves evaluating the coherence and consistency of the author's argument, …show more content…

Pathos, on the other hand, refers to the use of emotion in a text. This type of analysis focuses on how the author evokes emotions and feelings in the audience to persuade them or to elicit a response. A pathos analysis involves identifying the emotional appeals and devices used by the author, such as anecdotes, metaphors, and vivid imagery, and assessing their effectiveness in eliciting a particular emotional response from the audience. Pathos analysis is particularly useful for assessing the effectiveness of texts that seek to inspire or motivate, such as speeches, advertisements, and political campaigns. Ethos refers to the credibility and trustworthiness of the author or speaker. This type of analysis focuses on how the author establishes their authority and expertise on a subject, and how they build rapport and trust with their audience. An ethos analysis involves evaluating the author's credentials, reputation, and experience, as well as their use of language, tone, and style, to establish a sense of credibility and trust with their audience. Ethos analysis is particularly useful for …show more content…

The product being advertised is the alternative to regular Pepsi, the zero sugar kind, and this should be addressed in the commercial. This is one of the best selling points of the zero sugar soda because of the fact that it is zero calories and some think it is healthier than regular highly-sugary soda. According to an article written by Joseph Younan, “A 12-ounce can of Regular Pepsi contains 150 calories, 41 grams of carbohydrates, 39 grams of sugar, and 0 grams of fat. Pepsi Zero Sugar has zero calories, zero grams of carbohydrates, zero grams of sugar, and zero grams of fat.” This shows that Pepsi Zero Sugar has no sugar or carbohydrates while regular pepsi has a combined 80 grams in a single can. Although, Pepsi Zero Sugar also contains aspartame, an artificial sweetener, while regular Pepsi does not. Some people may prefer to avoid aspartame due to potential health risks.

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