OCU Social Media Essay

Social Media. Achieving a high level of brand awareness is a necessary condition for building brand equity (Keller, 2013). Social media is a tool to create intense, active loyalty relationship with Oho Christian University audience to the degree where the OCU brand resonates or connects with consumers. Today, there are an extensive variety of different social media platforms for personal use, but also effective commercial use such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram. Facebook is the largest and most popular social media platform and has over a billion users. The use of social media is extremely important to the success and growth of Oho Christian University.

The various social media platforms are an effective way to communicate the OCU brand across

While it is great to allow the students and other departments to have creative freedom, it is difficult to know that they are associated with OCU based on the different logos and pictures (see Table 2). In fact, on some of the OCU social media pages like Instagram, the Oho Christian University association is not immediately apparent (see Table 3). If ever a consumer were to keep up with the different OCU social media pages, this creates confusion and inconsistency for the Oho Christian University audience and makes it more difficult to build brand awareness, resonance which translates into brand loyalty and equity. The newly created Facebook page for 2021 students is a general landing page until the student logs into Facebook. This can translate into a missed opportunity for the university. The Georgia State University website appears to be consistent on their various social media pages at least using a version of the same logo (see Table 4). This will help Georgia State University to build brand name recall, as well as, brand