ipl-logo

Objectification Of Women

1089 Words5 Pages
bulb-icon

Recommended: How does sexualisation of women in advertising impact the society

After watching Killing Us Softly 4: Advertising’s Image of Women by Jean Kilbourne, I began to notice how much women really are sexualized in advertising. I see a lot of this on my Twitter and Tumblr feed but I honestly have never given it much thought. After seeing all of the different ads presented in the movie and during the lecture in class, it is mind blowing to see how many ads are based purely off of selling the female body and sex. The Carl’s Junior ads shown was really eye opening. They were selling a hamburger but all they were presenting was a half naked girl on the beach. The actual woman was not even selling the product she did not say a word the entire commercial. All that was supposed to be selling the hamburger was her exposed …show more content…

With such an increase in the different ways women are objectified through media today, the self worth and self esteam of many young girls today is decreasing tremendously. The raise in eating disorders in many women can also be traced back to the objectification through ads. The image of an ideal women society has put into the mind of women across the country has also impacted the reason why eating disorders have become so prevalent. Kilbourne states “Turning a human being into a thing is almost always the first step toward justifying violence against that person.” In this quote she is trying to explain the human thought process that leads us to believe that it is okay to hurt inanimate, but it is not okay to deliberately hurt another person. She is showing how if we think the person is just an object it is easy to do what we want with them without having to have remorse and guilt later. Some argue that it is okay to objectify women as long as it is in the name of art. The human body is one of the most amazing pieces of art we have. The human body can do an infinite amount of things and can be used to portray many different things. Objectifying women is not art, it is cruel and has terrible repercussions on the young generation. Women are more commonly objectified then men, but young men are just as impressionable as young women. When men are objectified they are shown to be strong and in power although women are protrude to be fragile, weak, defenseless, and not in control. When making art of the human body, it can be done through painting, sculpting, and modeling. This is done with a taste that you do not get through purposely trying to make someone appear to not be a person and only an object that can be

Show More
Related
511 Words | 3 Pages

America is often perceived as a country that values human rights. But on many occasions, this has been invalidated through the objectification of people of all genders, races, and backgrounds. Objectification is the act of treating a person as though they are not human but much rather an object or thing. For instance, Frederick Douglass’s aunt Hester in Narrative of the Life of a Slave by Frederick Douglass and Curley’s wife in Of Mice and Men by John Steinbeck. Objectification has caused human suffering, not just in the past but today as well.

Read More
518 Words | 3 Pages

Rather than being seen as a woman, society sees her as an object for

Read More
967 Words | 4 Pages

Notions such as “sex sells” are not necessary true, for the observers recognize the damaging images in which women are portrayed. Advertisements that depict possessive and violent men toward women are should not be selling. For example, “no”does not mean “convince me”, when taken otherwise may lead to sexual abuse. Despite that both genders can be objectified, it is women who are more at risk due to the already established idea that women are more vulnerable.

Read More
1277 Words | 6 Pages

Women are often simply reduced to legs, breasts, or a vagina. This is done to for two reasons, the first being to show men and women that women are not as important as men. It’s done to establish that the sum of a woman is not greater than her parts. Another reason to do it is to exploit men’s attraction to women. Men objectify women, women objectify women, and advertisements objectify women.

Read More
251 Words | 2 Pages

Both authors write about the North American ideal of the female body and what it 's purpose is within that society. Atwood describes the female body as “...made of transparent plastic that lights up when you plug it in” (Atwood 211). This description gives light to just how unrealistic and fake the ideal for female body is. Logic follows that because most females are made of flesh, bone, fat and other organic materials, it is therefore impossible for anyone of them to reach what is the ideal of being female. Similarly, Lau writes “I wanted to trick my body back into childhood by starving it...”

Read More
244 Words | 1 Pages

Sontag is completely correct by saying that we as a society objectify women and see their body in parts. We look at and analyze these parts while always wanting more.

Read More
415 Words | 2 Pages

This is an illustration of objectification because the female character is treated like a person that has a body that can be only used for pleasure. This idea of mistreatment of women is also

Read More
1012 Words | 5 Pages

This not only gives men a reason to abuse the female body image. It also creates a sense of awe for the woman as it create insecurities... When opening up the newspaper the first image you see is of a topless woman with a quote saying “DELICIOUS DANNI” (pg.3). Through the lexicon used it connotes that women are ‘pieces of meat’ therefore dehumanising the woman for a sexual object, for them just to admire. This links in with otherness as it amplifies the male expectation of women’s bodies.

Read More
851 Words | 4 Pages

Question 1. Compare and contrast two of the artworks/film excerpts listed below, in order to analyse how modernist artists/filmmakers used the human body as an expression of broader social or political ideas. Pablo Picasso’s ‘Les Demoiselles d’Avignon' and Paula Modersohn-Becker’s ‘Self-portrait with amber necklace ’ in comparison to each other both use the human body as a vessel and form of expression to convey the social ideas about femininity and the perception women’s bodies in the early 20th century. The social response in the early twentieth century to women’s bodies were very reserved in a largely male dominate era, a females body was to be considered sacred and was a symbol of fertility.

Read More
722 Words | 3 Pages

As Joss Bailey stated in defense of Klimt’s use of nude women in his paintings, “women is the vehicle, not the meaning behind the painting,” but in Patsch’s Klimt: Life and Art, she states, “the position of the woman as object was made very clear in such descriptions: “these female figures, who are more or less of the ionic-attic type, with sweeping shoulders and harrow hips, look themselves like works of art. . . . . created by an artist.” The women in Klimt’s paintings are not people, they are merely objects, [BETTER DESCRIPTION]. Patsch then states “many of Klimt’s nudes….display both the wish for unrepressed sexual expression and at the same time the regressive male image of woman as merely sexual creature of nature….” Klimt is still a male in the nineteenth century; he does not understand the perspective of women.

Read More
2394 Words | 10 Pages

Objectification theory posits that women to varying degrees internalise this outsider view and begin to self-objectify, treating themselves as objects to be observed and evaluated based on appearance. Due to objectification, a woman’s body parts are isolated and separated from the

Read More
850 Words | 4 Pages

There has been a fragmentation of the body of women that is depicted in popular culture. The poem “Barbie Doll” and the short story “Girl”, both represent the ideas of how the world prematurely assumes how girls/women are suppose to behave or look. Women have dealt with being objectified for as long as the world has had written and visual representation. This

Read More
927 Words | 4 Pages

Women’s submissiveness, silence and the power to rule her are all social performance to stay and bind oneself in that wall of society whereas for men, their skill and power is recognised from their knowledge; men as authoritative and dominant is a socially acceptable phenomenon as they are meant to be universally more powerful and this is how a society functions. Sexual objectification of women is a social condition as women are meant to be subordinate and submissive to men as to be guarded by the social process. MacKinnon mentions in her book “Objectivity is the methodological stance of which objectification is the social process. Sexual objectification is the primary process of the subjection of women. It unites act with word, construction with expression, perception with enforcement, myth with reality.

Read More
1208 Words | 5 Pages

FEATURE ARTICLE: In todays society, most people are aware of the constructions made on females that are presented in advertisements, however the question is why? Why do advertisers purposely construct women in different and sometimes negative ways; mums, athletes, teenagers, and models? Huggies Baby Wipes advertisement states the issue perfectly. The video advertisement starts off with a young women, 20-30 years old, who looks like she has just stepped out of a salon.

Read More
2285 Words | 10 Pages

I’m going to solely focus on how femininity is represented in contemporary advertising. Types of Stereotypes in the mass media Commonly in the mass media, such as movies, TV shows and advertising women are generally portrayed with certain stereotypes. Women are often stereotypically shown as playing dependent roles to men, lesser beings to men and as sexual objects. According to research carried out by Steve Craig, in commercial advertisements women can be portrayed in several different variants.

Read More

More about Objectification Of Women

Related Topics

Open Document