From the prohibition era 'rum runners, ' to Indycar and NASCAR, a domestic lust for powerful motorcars has long consumed the United States and other North American markets.
Out of this organic love for octane, the North American car market has produced many types of vehicle which are unlike any other. One particular collection of vehicles is fondly labeled the muscle car, an automobile class of international renown that has long been symbolic of
American identity and cultural heritage. These deep roots of the muscle car phenomenon penetrate to the core foundation of post-war America. Every Sunday morning when the sun shines brightly one can witness the pleasant roar made by the cast iron heart of the American automotive tradition that has come to
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This "umbrella notion" is itself partially formed by the conditions which motivate the artifact 's rhetorical responses, namely the artifact 's situational requirements.
While the organizing principle is the root notion that encompasses the genre 's form, the genre 's situational requirements can include, for example, the character of the market and target demographic, the impact of socio-historical conditions, the character of advertising relative to that of the production vehicle, the character of the production vehicle relative to the design specifications, and the character of the design specifications relative to consumer expectations.
As the substantive and stylistic characteristics of the rhetorical genre constitute its form and
Wynne-Irvine 6 content, they would include the technical specifications of the vehicles examined, their outward aesthetic appearance, and any specific aesthetic features which differentiate the vehicle from those aesthetic features characteristic of other genres. While the use of generic critical methodology allows for the reduction of an uncharacteristically large and detailed picture of artifacts to their generic constructs, the methodology also has