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Old Spice Analysis

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An advertising campaign can define a company - well, it can provide a new identity for a failing business and revive its shares fall, done wrong, and the campaign can always associate a company with something negative or laughable. Old Spice is an excellent example of how a campaign can change or do business. Before the campaign , " Smell Like A Man, Man " Old Spice was relatively unpopular , especially with young male consumers . Compete with other companies, more "hip" as "Lynx" Old Spice became labelled as too old and not culturally accepted because it is not felt to date. Even the name lent to the non- trendy brand.
However, the advertising agency Wieden Kennedy stepped in and reorganized the mark to give his life , personality, and appeal …show more content…

The Old Spice Man promotes an unrealistic idea by describing the "ideal man " as an Adonis that exudes strength, power , wealth and physical superiority. It causes men to be jealous of him and woman to desire him . Mustafa as the face of the Old Spice campaign was able to create a character that was attractive, easy to recognize and strong enough to leave a lasting impression . With brilliant casting, Old Spice used several tactics techniques to maximize its impact on the …show more content…

For example, the 30-second spot ends stating, “I’m on a horse”. It is an obvious statement that almost crosses the line from funny to ridiculous. However, it is impossible to say that this post-modern style of talking doesn’t come across as witty and unmistakable. The fast-paced and fluid set changes are masterly crafted and visually stimulating. The yacht scene not only symbolizes the brands trademark logo but also suggests that the man possesses an heir of elegance or wealth. This is one of several gender biases addressed by the commercial. The ad is able to find some of its humour in the way that these gender stereotypes are blatantly shown. This technique is effective because it targets not only men, the primary users of the product, but also the women whom typically the ones are buying the

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Mohammed Shahriar Keith Evans English 1301 11 November, 2016 Quiz 5: Old Spice Very few advertisement products are as memorable as a trailer for old spice called “The Man Your Man Could Smell Like.” Even without the use logos, this commercial is successful due to how it masterfully utilizes ethos and pathos to make it very memorable in the eyes of the audience. An example of ethos can be seen in the very first shot of the commercial, it sets the tone for what the ideal man is supposed to look like.

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Old Spice Marketing is a vital component for making sales in the business industry, which dictates a company’s success. Old Spice, an American brand that sells male grooming products, has been around for multiple generations and manages to advertise their products splendidly. Throughout Old Spice’s presence, advertisements have evolved, altering persuasive techniques and fallacious reasoning. Changes in Old Spice’s advertisements makes it more effective, producing more sales.

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602 Words | 3 Pages

This plays into logos since everyone's sweat smells and we all have had one of those days when even though you put deodorant on it still fails. The commercial is insinuating that Old Spice will not fail. At the end of the commercial the theme song is played and an image of their products with the line “smell ‘em who’s

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830 Words | 4 Pages

The speaker in this Old Spice commercial is Isaiah Mustafa, an actor, ex-football player, and now, most famously known as “The Man you Could Smell like” starring in mostly all Old Spice commercials. Mustafa is a great fit to star in this commercial because he gives off a picture of the ideal man that other guys strive to become. The occasion for the commercial is a TV ad for men's body wash. The audience for the advertisement is directed toward the general public, and specifically

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1033 Words | 5 Pages

Deconstructing Rhetorical Strategies The "Old Spice | The Man Your Man Could Smell Like" advertisement is a classic example of how effective rhetorical strategies can be utilized to develop a memorable and persuasive marketing campaign. This advertisement features actor Isaiah Mustafa, who appears on-screen in various settings, including a bathroom, a boat, and a horse. The advertisement uses a range of rhetorical strategies, such as humor, hyperbole, repetition, and visual imagery to establish Old Spice as a desirable and masculine brand. One of the key factors that contributed to the success of the Old Spice ad was its ability to tap into cultural and societal trends.

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Ads that are targeted to a certain gender will display that gender with specific characteristics, such as having a male role star in the advertisement and to be also drinking beer. He also states that the time of day and positioning determines which consumers advertisers are trying to reach, which is very effective to consumers that saw the advertisement on the same football weekend as I did. By airing the ad on a football channel and on a weekend it is reaching those who are potentially drinking as well as, more than likely to be seen by many more consumers who are watching television on a weekend than a weekday. Let us not forget that it is also advertising to the consumers who favor the beverage and want to fulfill their cravings. Budweiser is showing that it cares for the safety of their consumers which will attract a grateful response by purchasing their product.

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This was not a new business, but in the increasingly competitive marketplace, manufacturers looked to more aggressive advertising campaigns (Young). Advertising capitalized on people's hopes and fears to sell more and more goods. One major trend of the decade was to use pop psychology methods to convince Americans that the product was needed (Green). The classic example was the campaign for Listerine. Using a seldom heard term for bad breath, halitosis, Listerine convinced thousands of Americans to buy their product.

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The advertisement was made to motivate women and make them feel powerful. The makers of the advertisement wanted women to see that they can do the same things that men can do. The ad was just the beginning of women’s imprint in the workplace. The same idea was used in the image of Nancy Pelosi. She because the Speaker of the U.S. House of Representatives after that position was filled by 60 other men previously.

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This reveals how they want the doll to be exclusively for girls without necessarily saying it. Hasbro brands only targets girls for this commercial because caring for a child and being a natural at it is something that is seen as a norm for girls but not for boys. They target young girls by making it seem as if caring for a child is something fun and easy to do when in reality caring for a child comes with many difficulties. Furthermore, having male children in these commercials would not be of major importance for the company because males are not seen as having even the slightest interest in wanting to be a father when they are young. However, females are expected to want to be mothers at such a young age.

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This paints a picture for society of how women are expected to be and portrays a sexist ideal of how women should act in a society that enforces the idea that women only exist for the convenience of others in a heavily male dominated society. The commercial enforces the idea that the man is always right based off of the wife’s interactions with her husband and Papa Eddie. The women in this commercial is clearly the victim in the situation and does not deserve to be treated this way, but society has conditioned women to believe that she is not the victim and that the unhappiness of her husband is all her fault which

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Old Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the

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1128 Words | 5 Pages

February 7, 2010 or Super Bowl XLIV as we all remember was the first time the, “The Man Your Man Could Smell Like” commercial was played on national television. I’m almost certain that everyone in the United States at one point of time has had this Old Spice commercial stuck on replay in their head. This commercial does an amazing job at grabbing whoever’s attention, whether or not you are a part of the targeted audience. However, with its comical approach, this commercial implies that by using this product a chain of events will happen that Old Spice cannot prove.

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1953 Words | 8 Pages

The sleek Mercedes-Benz AMG targets men specifically in it’s masculine and sturdy approach. The urgent and lustrous red shines against the stark black background, while the car’s “wings” elegantly open out, resembling a plane. Instantly, the colour implies what the man is missing out on is of great importance, and thus having this car will make his life perfect. The car is desirable and magnetises men towards it. The advert is so inviting, the men who view this will picture themselves in the car creating an important need factor in their

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Government Arts College for Women, Thanjavur. Abstract: Identity crisis or search of identity has received an impetus in the Post-Colonial literature. Man is known as a social animal which needs some home, love of parents and friends and relatives. But when he is unhoused, he loses the sense of belongingness and thus suffers from a sense of insecurity or identity crisis. In the field of Indian English Literature, feminist or woman centered approach is the major development that deals with the experience and situation of women from the feminist consciousness.

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The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.

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