Stereotypes make a huge impact on life today. Stereotypes can portray how different genders, religions, races, or cultures are supposed to act according to society. Although stereotypes are nothing new, they are more easily accessible in today’s social media driven culture. Many individuals feel they are required to conform to society’s stereotypes, no matter how unrealistic or uncharacteristic they are. The video that was provided shows a variety of commercials that are an excellent example of common stereotypes.
The first part of the video states that women are targeted for domestic products and men are targeted are non domestic products. A common stereotype is that women are homemakers while men are the breadwinners who go out and work. Part of this stereotype is that women are displayed as the home makers, or the ones who do the grocery shopping, cooking, and cleaning. With this information it can be assumed that the advertisement was pointed to mainly women based on the stereotype that the women are the homemakers.
The next advertisement is directed towards men and follows the second part of the gender stereotype, that men should be the breadwinners who go
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In another Old Spice video it shows that when men use Old Spice, they are more of a man instead of men who don’t use old spice. In the Goodyear part of the video it shows that women can not change a tire and that only men can. This relies on the stereotype that women rely on men to do the “manly” things while they are “helpless”. The next part of video it shows that women only care about what they look like to attract men and that men are easily distracted by the the sexually appearance of a female. The next part of stated that little boys should only play with little boy toys and little girls should only play with girly toys. By playing with toys that aren’t based on their gender roles, that it will influence the