In their advertisement for “Delifresh Oven Roasted Turkey Breast”, Oscar Mayer suggests that their Oven Roasted Turkey Meat is not “complicated” or full of additives. By juxtaposing the turkey and the chair’s “ingredient” tables and the satirization of the chair, the creator places emphasis on the distortion of a product containing additives and the lack of additives in Oscar Mayer’s meat. The anaphora of “It’s” in their slogan creates the immediate association of quality to their packaged cold cuts, while aphorism is incorporated by making a statement that life is complicated, but “your sandwich doesn’t have to be”. Portmanteau supports Oscar Mayer’s ad by combining sane and sandwich to make “sanewich”, referring to the ease of making a sandwich