The purpose of this investigation is to outline how the dominance of the white culture has created racial partiality for people of color blackpeople of color face living within a society where white aesthetics are the only factors equated to beauty, power and worth. Toni Morrison’s The Bluest Eye demonstrates the importance of safeguarding one’s cultural identity. The question examined is “in what ways and with what results does Morrison use the motif of the eye to highlight the theme of beauty within the novel The Bluest Eye”? The cause for the self hate black characters are seen developing is due to the eye, which represents the ignorant look the white society gives to the black community. The result is the lack of esteem black individuals