Tesco, a multinational food retailing company, is headquartered in the UK and has stores in 12 countries across the world. It is the second largest retailer after Wal-Mart in terms of profits made and also holds the title for the second largest retailer considering revenues. Generally known for selling food and non-food products, Tesco, now also provides finance, mobile, insurance, hardware services and much more. To get a better understanding of this multi-platform international retailer, read on, as we analyze it through a PESTLE analysis for Tesco.

External business environment is anything outside of the control of a business of some kind that has potential to affect it in some way. So to operate under the assumption, that as individuals but also as businesses, as tesco control very little. There is a lot that happens outside the control of a Tesco, so the mindset then shifts that if tesco cannot necessarily control these things the best that tesco can do is to try to pay attention, and predict them. And if tesco cannot predict them, then adapt to them obviously before they become an issue to where they are negatively affecting tesc. And that really is the goal, to try t0 make some changes so that tesco not necessarily caught flat footing and can make those adjustments. So whether it be a change in price or whether it’s a competitive doing something that can potentially affect tesco’s business. If tesco have some type of idea that potentially can happen, then tesco can