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Panera's Unique Selling Statement

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This week’s paper will cover a recent print media discussion directed toward the promises made by businesses who fail to provide quality customer service. As a successful, tool organizations use newspaper, press release, blogs, print news clips, and advertising to name a few to send out a communication. The downside the information or service on such media not kept or practiced could cost the business its customers. Unfortunately, some individuals could unitize the opportunity by blogging their negative experience. The social media is another avenue to debate with followers. Thus, organizations should be truthful, and promises made to consumers kept. For example, when a business advertises that service is free, it should be free because any …show more content…

An example from another recent event is about Panera Bread cafe an experience written by a blogger Barbara Farfan, 2016. On their official website, they advertised free Wi-Fi as one of the café’s feature. The company offered Wi-Fi as a unique selling statement to differentiate itself from the competitors. The blogger said the Wi-Fi was not free, but as a branding marketing and customer loyalty. The message created a debate on Panera’s Facebook about the Wi-Fi (Farfan, 2016). Unfortunately, during lunch Panera put a Wi-Fi peak lunch time limit to the extent an employee quotes the no-lunch time Wi-Fi policy to customers says the customer/ blogger Farfan. Such free amenities promised to customers; could cost an organization when they do not meet customers’ expectations, and the blogger states that when companies make customer expectation with an offering, they miss the points when they refuse to justify and reach those customer’s expectations (Farfan, 2016). A finding from Gallup survey states that a brand represents a company, for example, using their unique mission statement, standards and vision of what a business stands for and offer differentiates them from their rivals and makes a company worthy of customer consideration (Roman, 2016). Customers do not only experience broken promises from a business. The government sometimes promised and may not deliver them. Again, even those on campaigns ground can do whatever they could through the satellite television to promote their clients earned or free media to get the public attention (Seitel, 2014). In such promotion, candidates could experience deformation of character. With such issues that is where the PR professionals

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