Pros And Cons Of Advertisements In Public Schools

Advertisements in public schools is a controversial subject due to the effects it has on the children. It’s no surprise that public schools are underfunded. They are itching for money. Schools have been allowing advertisements to be placed all around the school, all over the country for a long while now. This is not a new subject. Schools need money, and advertising agencies are leaping to fill that gap. The idea behind any advertising agency is to create loyal, long-term consumers. What better way than for them to advertise to children, who have no reasoning skills to synthesis. According to the advertisement industry children are considered a three-in-one market. “As buyers themselves, as influencers of their parents ' purchases, and as future adult consumers.”

For the alone fact that it brings more in more revenue and supplies. Just as long as their logo is plastered over everything. It’s about money. So, are there any restrictions on what they allow to be advertised? Well, most schools “reject sponsors with political, religious, alcohol, tobacco, and violent or blatant sexual overtones.” (Chaika) That 's good to hear, but here’s what contracts do allow; “shoe companies, restaurants, hotel chains, and telecommunication companies as well as the contracts with the cola giants.” (Chaika) It seems so minuscule to advertise things like shoes, and school supplies but think about it, you’re teaching your kids to be envious. The ads that allow restaurants and soft drinks are much more saddening. “A well-planned soft drink advertising program can generate between $100,000 and $300,000 for a district.”(Chaika) The health of our kids doesn’t seem to matter. Also, McDonald’s is one of those restaurants. The placements of these advertisements can be found almost anywhere in the school. “They are frequently in stadiums, gymnasiums, school cafeterias, hallways and on textbook covers”