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Pros And Cons Of Advertisements In Public Schools

901 Words4 Pages

Advertisements in public schools is a controversial subject due to the effects it has on the children. It’s no surprise that public schools are underfunded. They are itching for money. Schools have been allowing advertisements to be placed all around the school, all over the country for a long while now. This is not a new subject. Schools need money, and advertising agencies are leaping to fill that gap. The idea behind any advertising agency is to create loyal, long-term consumers. What better way than for them to advertise to children, who have no reasoning skills to synthesis. According to the advertisement industry children are considered a three-in-one market. “As buyers themselves, as influencers of their parents ' purchases, and as future adult consumers.” …show more content…

For the alone fact that it brings more in more revenue and supplies. Just as long as their logo is plastered over everything. It’s about money. So, are there any restrictions on what they allow to be advertised? Well, most schools “reject sponsors with political, religious, alcohol, tobacco, and violent or blatant sexual overtones.” (Chaika) That 's good to hear, but here’s what contracts do allow; “shoe companies, restaurants, hotel chains, and telecommunication companies as well as the contracts with the cola giants.” (Chaika) It seems so minuscule to advertise things like shoes, and school supplies but think about it, you’re teaching your kids to be envious. The ads that allow restaurants and soft drinks are much more saddening. “A well-planned soft drink advertising program can generate between $100,000 and $300,000 for a district.”(Chaika) The health of our kids doesn’t seem to matter. Also, McDonald’s is one of those restaurants. The placements of these advertisements can be found almost anywhere in the school. “They are frequently in stadiums, gymnasiums, school cafeterias, hallways and on textbook covers”

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In Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.

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In this article, Gary Ruskin and Juliet Schor are completely unbiased on their argument on how our country is being controlled by corporations. Both authors show awareness on how large corporations have gained access to every aspect of our lives with advertising. Ruskin and Schor do this by sharing influential background information on the corporations. Throughout my high school career several brand names like “M&M’s” and “Sprite” sponsored my school’s sport teams.

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‘It 's not just about getting kids to whine,’ one marketer explained in Selling to Kids, “it 's giving them a specific reason to ask for the product” (Schlosser 43). McDonald’s advertisements, for example, clearly have a straightforward aim: target children. They create an environment that children would enjoy; this includes the creation of Ronald and the decoration of the restaurant with fun, playful objects. Advertisers are so concerned about creating an impactful, meaningful ad that they spend time analyzing the specific age group they are working with. Schlosser evaluates the seven major nagging techniques that accompany most children’s request to buy something or go somewhere.

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each day a child sees an ad whether it be on an electronic or a sign/billboard. For instance, in the article “Facts About Marketing Towards Children” a part of the article proves that children are exposed to many advertisements each day,¨The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day,”(89) said The Center for a New American Dream. Children are exposed to so many commercials that if you ask a child to sing a jingle they’ve heard from a commercial they will come up with one in a flash. Advertisers are maliciously and continuously advertising towards children. The quote states that an American child on average sees over 100 advertisements a day and that is true, between phones and T.V children do see a lot of

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In the quest to get the advertised product, children tend to pester their parents to buy them such products. Children’s capacity to comprehend advertisements Research

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Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

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