ipl-logo

Crayola Mission Statement

535 Words3 Pages

Even before we started going to school, one major highlight of each day as a little kid is when our parents let us get a hold of crayons and use it to color stuff to our heart 's content. There 's nothing more enjoyable than having the liberty of expressing our innermost creativity through the process of coloring, and everything felt fine once we have that box of different hues right within our grasps. We used crayons in almost anything---from that white, clean sheet of paper to our older siblings ' notebook, to the pavement outside up to the garden fences, it 's as if we are coloring the rest of the world one at a time. And growing up, there 's a reliable brand for colors that we have known, and much as we wanted to try others, Crayola is …show more content…

The iconic gold medal logo seen on every box even up to this very day is actually the winning entry at the 1904 St. Louis World 's Fair when the company looked for a new face for their dustless chalk drive. That same fair also recognized Jack Daniel for his booze, which is also still popular with today 's generation. Lucky are the employees of Crayola today as there are machines which would do perfect rolling of the stick 's paper casing but on the first 40 years of the brand, everything is hand-rolled to perfection. One of the most interesting facts about Crayola as a brand is when they kept an employee within its arms for 35 years even he 's in real-life he 's suffering from color blindness. Emerson Moser is a well-known personnel in Crayola despite his condition, helped mold over 1.4 billion crayons until he retired in 1990. Grant Wood, creator of one of the most visually appeasing paintings of the world American Gothic, entered a Crayola-inspired contest when he was 14 years old. Due to his skills and passion to share his talent, he won third prize on the said competition, went away with $600 as his pot and became inspired to continue painting and the arts, until his creation of the American Gothic. Due to the influence that Crayola made, some people even tried using their sticks as colored eyeliners and pencils which the company vehemently contradicted and warned the

More about Crayola Mission Statement

Open Document