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Jamba Juice Mission Statement

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Jamba Juice should focus on expanding its product to attract more customers while staying true to their mission statement. It could offer different products that are low-calorie but taste good, opening up new franchises in warmer states would help boost sales. Jamba Juice offers different smoothie options, boosts, and shots that most of its competitors don’t offer. I recommend adding new flavor to the steel- cut hot oatmeal that was a huge success after being added to menu. Jamba Juice unique menu listing keeps the customers attention and provides sales growth. In 2012 Jamba announced plans to “re-concept” existing stores in selected markets with a fresh-squeezed juice emphasis; this idea will address the competition since Starbucks and Juice
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In order to stay competitive they needed to find a way increase their profit. Jamba Juice only offered cold drinks, so in areas with cold seasons, such as New York, they lose money during the winter months. McDonald’s offered smoothies for about one dollar less than Jamba Juice and Starbucks was well known for their adult coffee beverages, which gave them an easy way to enter into a market for children who already came to the store with their parents. With their higher profit margins, large fast food companies could use smoothies as a loss leader and cause Jamba Juice to lose their footing. As McDonald’s began to market their smoothies, it became clear that they were seeing Jamba Juice as a rising

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Overall: Jamba Juice’s strong brand and competencies in creating quality products make opportunities for expansion (i.e. diversification, horizontal integration) very attractive. However, their inability to keep costs down and their lack of quality marketing make the threats of price wars or increased product substitution increasingly

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