At the company’s inception in 2000, then Chief Executive Officer, Dennis Strigl, deliberately shaped and developed Verizon Wireless’ mission statement. He purposely ensured the mission statement not only described the reason for Verizon’s existence, but also distinctly defined its organizational values, desired culture, and exemplified how employees should interact with customers, competitors, suppliers, their communities, and team members (Verizon (USA), n.d.). “We focus outward on the customer, not inward” and “we know teamwork enables us to serve our customers better and faster” (Verizon (USA), n.d., p. 1) are two among many other declarations within the Verizon’s mission statement/credo that exemplify Verizon’s commitment to its customers