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Urban Outfitters Mission Statement

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Urban Outfitters Inc is a specialty retail company that offers quality products. It owns and operates strong, unique brands such as Urban Outfitters, Anthropologies, Free People Terrain and Bhldn. Its brands cater to a unique lifestyle. Its stores are not just another retail store in the mall; they have a unique look and feel. For each brand, the company has a well-defined value proposition and tries to deliver on that. When the company doesn’t meet its expectation, the management takes accountability and doesn’t blame the weather or a weak retail environment. To distinguish between the company and the Urban Outfitters brand this article will refer to the company as URBN. The Urban Outfitters brand caters for young adults aged 18 to 28.
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