It is said that what one eats is what he or she is. That is also true with fashion, where one shops is who he or she is. The customers that shop at Urban Outfitters are rebellious and creative. These customers are in the age range of sixteen to thirty years old, including men and women. The customers who shop at Urban Outfitters are not afraid to show their individuality and express their quirky ensembles. Staying true to its name, Urban Outfitters stores are located in urban neighborhoods, across the United States of America. The store is branded as the hipster go-to, meaning that hipsters or people with original ideas and style are valued regulars. These hipsters generally have an income range of thirty thousand dollars a year to one hundred