Hugo Boss Research Paper

321 Words2 Pages
Numerous milestones punctuate the evolution of Hugo Boss into an international lifestyle group. It all started in 1924 with a man named Hugo Boss and his workshop in Germany. He started with creating and sailing regular street clothes. The street clothes caught attention from everyone around it. Once, Hugo had enough profit he decided to create a more luxurious clothing. Hugo’s line of luxury clothes became more popular than before giving him wealth and fame. Hugo passed away in 1948, but his name kept growing in time. Hugo Boss is one of the leading companies in the global premium and luxury apparel industry. At this moment Hugo Boss is still continuing to expand its market position. Looking into their commitment, “Hugo will continue to set

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