Nordstrom Vs Macy's Research Paper

Macy's and Nordstrom are common middle to high class department stores. Macy's and Nordstrom may have similarities, but they also have differences with customers they market to. The typical age for a Macy's customer is between the age of 24-44 and Nordstrom's typical customers age from 18-34; however, they both have a majority of female customers. It is common for both store customers to be married with kids. Nordstrom customers are commonly higher class than most Macys customers therefore typical Nordstrom's customer make approximately $100,00 annual income while Macy's customers approximately make 75,000 annually. Both store customers commonly live in suburban USA. Both Macy's and Nordstrom's have very low percentages with ethnic diversity with 30% and

Macy's loyalty program is a smart move to get shoppers to come back to the store and become loyal shoppers because the shopper will feel that the more they shop their the more they will get something out of it. Macy's tries to utilize every marketing area as possible by utilizing social media as well as the radio and newspaper. By using such things such as the radio and newspaper may not attract millennials but older people who may still use these things. Macys is trying to attract every age with these strategies. On the other-hand Nordstrom tries to focus mainly on customers services and socials media. Nordstrom is clearly paying most attention to millennial customers. By allowing the customers to shop inventory and hold items at certain store is a huge attraction to shoppers and makes it easier for them when looking for specific items. Nordstrom's strength is customer experience which is something a lot of brands can fall short of, which makes Nordstrom stand out even more. Macy's may be getting loyal customers through their loyalty program, but Nordstrom is gaining loyal customers