Compare And Contrast Dillard's Vs Macy

Dillard's and Macy's are both retail department stores that generally target the middle-to-higher-priced market, offering women's, men's, and children's clothing and accessories; house wares; home furnishings; and furniture. Dillard's was found by William Dillard in 1938 and has evolved to a business that now generates $6.78 billion in revenue in 2015. Dillard's holds a presence is the South, Southwest and Midwest. Dillard's has over 300 stores operating in 29 different states. Macy's has deep roots dating back to 1818. Rowland H Macy embraced in the retailer space back in 1858. Macy's has grown and been restructured over the years thru bankruptcy, mergers and various acquisitions. Macy's currently operates as a subsidiary of Federate department stores. Macy's generated $28.11 billion in revenue in 2015, currently has 769 stores operating in 45 different states. The products sold in both stores tend to be very similar in nature and include the following: women's, men's, and children's clothing and accessories; house wares; home furnishings; and furniture. Over

The large anchor stores are usually strategically located at the end points of the shopping mall. The placement of the stores are easily accessible and offer ample parking. Internally, the floor plan is tactically set up to draw the attention the consumer. The mall entrance for both stores opens up to cosmetics, perfume, shoes and ladies apparel. These areas generally account for more than 40% of the store sales. The men's department is also purposefully placed next to the shoes, cosmetics and the perfume departments. The product placement is intentional and is designed to attract consumers to other departments The furniture and house ware departments are typically placed in less traffic areas, as they generally require more space and are typically less