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Pharmaceutical Advertising Cost

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Since, advertising costs can lead into the spending of millions of dollars, the expense actually takes away from funds availability for further product research and development, to improve existing drugs, or create new ones. On an average pharmaceutical companies spend 25% on advertising while spending only 13% on research and development. (Smilijanich, T., 2009) Pharmaceutical companies are asking patients to ask their physicians to prescribe their medications. In the past, the pharmaceutical companies put the direct pressure on physicians to write out prescriptions for their drugs. (Smilijanich, T., 2009) In today's world of pharmaceutical companies would rather maintain the current pharmaceutical product lines. When a pharmaceutical drug becomes somewhat obsolete the pharmaceutical will take the same drug and determine what other medical condition it can be used for. (Smilijanich, T., 2009) …show more content…

These samples create an expense of $8,290 per doctor's office they visit. (Smilijanich, T., 2009) Pharmaceutical companies also try to give certain quirks to doctors AKA: Kickbacks for doctors to write prescriptions of their drugs, but this is starting to lead to legal issues. (Smilijanich, T., 2009) Of the expenditure of $100,000 drug companies only end up getting approximately $12 in additional sales. This in itself makes a person wonder if the expense of all the different perks pharmaceutical companies offer physician's and specialist's. But, not to worry pharmaceutical companies are still making billions of dollars. (Smilijanich, T.,

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