Pink Slime Essay

This ethics in practice case is about a beef company that started in the 1990s by Eldon Roth. This particular company used scraps from left over beef products to create a pink slime. This pink slime was treated, of course, to eliminate any harmful bacteria and advertised as a healthy beef additive. Pink slime was used at places like McDonald’s, Burger King, and Taco Bell. This company became extremely successful and before long they opened a plants in multiple locations and hired many employees. They were so successful that school lunch programs considered using the pink slime. However, in 2012 food bloggers began to attack this company with claims that the slime was unsafe and before long media assaults started. Though the company fought back by proving that pink slime was not harmful, the bad publicity caused the company acquired a loss. The

This Pink Slime Company that has been characterized as “lean” and less expensive has become a target for anyone who does not understand the dynamics of how the product is made. Companies that appeal to the public, especially to children has to be transparent to the public. We want to know exactly how the product is made so that we will be able to conclude if we deem it a healthy choice. Because we were afraid of the contents in the Pink Slime, the public launch a smear campaign. Smear campaigns are something that happens more than you know.

2. No, it is never necessary for a group or company to use a smear campaign. There are better ways to conduct an investigation, even if they thought that the pink slime was not healthy. Companies, such as, the USDA can test the health claims that the Pink Slime Company made, this way if the Pink Slime Company is not healthy, then the negative publicity would have been warranted. Yes, pink slim has received a bad rap and once this happens, it is hard to recover. Now the public will not trust the