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Pinterest And Instagram

658 Words3 Pages

Pinterest and Instagram. As all Starbucks lovers know, the barista will ask for your name when you order, so that they can personalize your cup. Lately, this trend has become a joke where baristas purposely spell your name wrong; customers quickly take pictures of their Starbucks cups with the misspelled name and post them on social media outlets such as Instagram. How clever, get customer to advertise your product for you. However, Pinterest pulls a different crowd; not only does the site focus on artistic pictures of specialty coffees, lattes, teas, grinders and infusers, but fan boards also offers copy-cat recipes, and further insight into what goes in to the food at Starbucks. One of Starbucks personal bests is their mobile app, which will be further discussed later. …show more content…

Starbucks has clearly found its way around the social media world, and will continue to focus their online marketing in the form of not only gaining customers and followers, but also keeping them, and keeping them happy with quality not quantity. The effectiveness of Starbucks social media strategies is outstanding, and evidently clear through the numbers of followers, fans, likes, and subscribers. Starbucks has not only relied on social media outlets for mass acknowledgment but they have used their own personal website to develop MyStarbucksIdea.com, a venue for consumers to voice their opinion, and be heard by other members of the Starbucks community. This has lead to vast changes in the Starbucks industry. Major trends have risen, and fallen from the success of social media outreaches to the community. The people request on social media and Starbucks actually listens. Customer relationships are vital to the company. This is because when someone experiences a good visit, or a happy encounter they are likely to come back, or share that experiences with a friend. Starbucks has also included a rewards program to show customer how much

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