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Planet Air Travel Case Study

2049 Words9 Pages

1.0 Introduction Due to the increasing pressure from external environment, there is a critical need for organizations to change for business continuity and sustainability (Kotter and Schlesinger, 2008). As a consequence of global financial crisis, Planet Air Travel has proposed a two-fold strategy which includes the merger with Air Nimble and partnership with Proxima Alliance. However, their proposal was met with a combination of anger and approval by the union. The union’s anger may be triggered by several factors such as PAT’s poor leadership style, lack of communication and participation during change and the lack of understanding of the employees’ psychological reactions. Base on the survey by Maurer (1997), it shows that resistance is …show more content…

Recommendations using the Tipping Point Leadership with emphasis on Kirkpatrick’s (2012) three key factors to successful change; empathy, communication and participation are also covered at the end of the report. 2.0 Drivers of Change 2.1 External drivers of change Economic factors cause by global financial crisis has impacted PAT to incur losses severely. PAT has to improve its financial status with lower expenses for the survival of its business. Globalisation involves the integration of business operations to compete internationally (Mullins, 2010). Decentralization and the expansion of a larger portfolio through its proposed partnership will improve branding awareness and customer satisfaction. Competition from various airlines offering less generous terms and conditions of employment will be a tough challenge as it may arouse with several negative reactions from employees. Green technology investment is another huge challenge due to current financial instability. The organization will need the execution of change to set aside budget to compete in technological investment. 2.2 Internal drivers of …show more content…

Hence, the quality of communication is a critical aspect of successful change (Hayes, 2007). One form of effective communication strategy that PAT should adopt is “Underscore and Explore” which involves two-ways communication. This strategy allows managers to focus on the core issues related to the change. Employees are also given the opportunity to raise their concerns and feedbacks (Campitt, Dekoch and Cashman, 2000). Feedbacks in the form of surveys can be collected from the employees to improve in the change processes (Ford and Ford, 2010; Young and Post,

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