Porters Five Force Analysis

America is filled with all sorts of fast fashion chains, some of which have major market shares. This will be tough for Penneys starting off but not impossible. One of the leading brands is Zara which has the helping hand of Inditex, one of the largest fashion retailers in the world. Inditex also own Pull & Bear which is another leading brand, but announced this year with the leader in the fast fashion industry was Zara in a Forbes article. GAP’s market share, once a leading brand in America, has started falling as consumers’ race towards the fast changing designs such as Forever 21 and Zara. Similar to these would be Penneys, which will give them a positive edge to keep with competition. Where GAP began to fall, was their lack of innovation and adaptations to change. One thing none of these fast fashion clothing chains inherited, if Primark was to simulate their traits to get in position to become sustainable and profitable.

For the fast fashion trade, the suppliers are out sourced and are all competing to gain access to the large chains. There is little power for manufacturing companies to raise prices due to the availability. Like mentioned earlier it is at the interest of the chains to search for the lowest cost in producing the goods. Many of the manufacturing companies that supply to these come from more corrupt countries that are less strict on employee laws. It is in Primarks interest to seek a relationship with these suppliers, which