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Prince Sports Continue To Hold A Large Market

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Over the past 47 years, Prince Sports have validated themselves in this competitive niche market through effective innovation and design. From brands such as Prince (tennis,squash and badminton) to Ektelon (racquetball) and Viking (platform/paddle tennis), Prince Sports have had a tremendous impact on the game of tennis and have introduced a new face, craftsmanship, and design to tennis. Even with copious competitive advantages, they continue to hit obstacles which calls into the question:how can Prince Sports continue to have a competitive edge and hold a large market share? In this short paper, I will discuss what strategies have been implemented over the past few decades that have allowed themselves to be one of the leading industries. …show more content…

In addition, they created an O3 and the EX03 technology which delivers faster racket speed and an increased “sweet spot.” With the participation in the sport gone up 43% in the early part of the 21st Century, this company continues to widely distribute through Walmart, Target, sporting chains, smaller tennis shops and now have entered social media as an attempt to reach the younger consumers. Furthermore, they have invested in a Teaching Pro program, and sponsor many professional tennis players who are role models to many tennis-lovers around the world.

However Prince Sports have yet to face the problem of seeing where the market is going and how they are going to continue to innovate in that market. To understand the market they need to do extensive research on economic trends, competition, technology, cost per customer acquisition, and customer

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