ipl-logo

Principles Of Marketing In The Aviation Industry

982 Words4 Pages

Student Name: Alecia wright
Course title: Marketing in the Aviation Industry
Lo 1. Understand the principles of marketing within the aviation industry
Briefly define the term ‘Marketing’ and the ‘Principles of Marketing’
This research is about the principles of marketing within the aviation industry and how it will help the marketing team of Blackpool Airport to succeed. Recommendations will also be given to help this airport to achieve through marketing. Marketing may be defined as all the business activity geared towards correctly identifying and anticipating people’s wants and needs. Marketing principles is “the idea that is used to form the widely agreed upon basic of most product and promotion strategies (BusinessDictionary.com, (2016)”. …show more content…

According to Tutor2u.net, (2016) the main types of market segmentations in the Aviation Industry are Business Travelers, Urgent Travelers and loyalty Travelers. Business travelers are passengers who travel to different country to perform business related work. Urgent travelers are infrequent users of airlines and generally represent a fairly small market segment in terms of size. Loyal and Loyalty as suggested by their segment name, they are highly brand loyal to a particular airline wherever …show more content…

On like any other organizations Airlines like the Airports that come up with attractive, unique, flashy and innovative business proposals. Airports have to be pro-active not reactive in order to attract airlines. Airlines market to customers by ‘frequent flyer scheme’ this is a platform that airlines use to offer customers bonus (reward) on flights.Due to the fact that Urgent Traveler are always inhaste to travel pertaining to their needs, they don't pay much attention to the price or the airline brand but instead they fix their focus on flights availability to their destination. Hence, airlines make it their goal to have a set of seat on every flights, that will be sold at a premium price to accommodate these passengers. Many Organizations have their business sectored in different part of the world/country, they may sometime have deals to make in different cities. With this being a disadvantage they have to travel by plane to make certain discussion or negotiation. Airlines uses this opportunity to sign deals with business, to transport their employees.. Airlines considered loyal to loyalty as their ideal target market. The only problem airlines face with them is that, it is very hard to catch their attention to new airline brands, because they aren't interested. Airline Market to Travel Agent with commission payment this is a bonus or a reward that is usually offered after a product is sold for a specific

Show More
Related
1278 Words | 6 Pages

Marketing is “an organisational function and a set pf processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders” (Reid and Bojanic, 2009, p. 9). In the pursuit of maintaining and increasing their enrolment numbers, many higher education universities and business schools realise and underline the necessity of marketing for student enrolment (Ivy, 2008, pp. 288-289). Perceiving students as consumers, marketers investigate and determine factors affecting student’s choice for an educational institution and develop marketing models and theories applicable to higher education to promote particular universities and business schools (Cubillo, Sanchez and Cervino, 2006, pp.

Read More
1034 Words | 5 Pages

United Airlines is the second largest air career in the world. It was established in 1927 from the merger of 4 companies. In this essay, Q1 will discuss marketing environment of UAL and how changes in the environment can impact it; Q2 will define segmentation, market segment, targeting and positioning and how UAL uses to segment its market in order to grow then in Q3 SWOT and its components will be defined and applied on UAL. Q (1.a): Marketing environment refers to “The actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” (Kotler, 2011). And it consists of Micro environment and Macro environment.

Read More
1384 Words | 6 Pages

Social Growing competition and capacity amongst airlines, lower air fares and more relaxed travel restrictions in many regions have made international travel a viable option for an increasing number of people coming to

Read More
1545 Words | 7 Pages

For worldwide airline industry, opportunities can emerge from new client expectations, items, business sector structures or regulatory

Read More
797 Words | 4 Pages

Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

Read More
916 Words | 4 Pages

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

Read More
963 Words | 4 Pages

The organizations that in various ways are customers of the airport have been summarized as “business, commerce, tourism, arts, sports, and education organizations” (Upham 2003). Some organizations are direct users of the airport by importing or exporting services (i.e. business travellers) and goods (raw materials or finished goods). Other organizations are indirect customers of the airport as a result of their customers (e.g. tourists) traveling through the airport. The term “organizations” is used to encompass both for- profit and not-for-profit

Read More
1402 Words | 6 Pages

According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

Read More
1467 Words | 6 Pages

This information is necessary to understand the size of the market, the level of competition and customer’s needs. The main aim of this process is to gain competitive advantage. The company should collect information relating to the size of the potential markets, the demographic factors of the customers from various markets so as to ascertain whether they can meet their needs. In addition, the airline should also collect information on the level of competitiveness of the various markets to ensure they employ the best entry strategies to get recognition as well as to remain relevant in the markets. FlyDubai undertakes its market research by inviting route proposals from airports that are within their areas of operations through its Route Exchange platform.

Read More
1027 Words | 5 Pages

(3) Finally we implement our segmentation by optimizing our products/services for that particular segment and communicating the decision made. Answer: (b): United Airlines segments its global markets using psychographic data collected about its customers. It divides them into the following categories: Schedule optimizers: These type of costumers aim to reach their destination by a certain specific time and select their flights accordingly. Mile accumulators: These customers go out of their way to take flights that will build up their air miles entitlement.

Read More
980 Words | 4 Pages

Aircraft Performance Through the chaos and mayhem of World War 2, the aviation industry made significant advancements in its technology. After the war ended, this technology stretched and expanded to the farthest reaches of the world. Frank Whittle of England and Hans von Ohain of Germany both created the world of aviation that we live in today. Both men did it without the knowledge of each other throughout the 1930s and 1940s.

Read More
761 Words | 4 Pages

The process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and

Read More
1304 Words | 6 Pages

Carrefour had to segment their customers because they had different needs, behaviors, and preferences; therefore, it was difficult for the company to meet every consumer’s personal characteristics (Wedel and Kamakura 2012, p. 6). Carrefour also had to segment their customers because they needed to come up with a marketing mix that will help the firm meet the needs its customers in their target market. Market segmentation refers to the division of a market into segments that are identifiable and similar. These segments refer to a group of people or organizations that have one or more features in common, which prompts to have same product tastes and needs. According to Wedel and Kamakura (2012, p. 6-7), market segmentation is important because it helps the organization to use their resources efficiently and make better strategic decisions.

Read More
980 Words | 4 Pages

> Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO. . Global competition in the industry > Threat to new entrants: In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop.

Read More
1004 Words | 5 Pages

1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.

Read More

More about Principles Of Marketing In The Aviation Industry

Related Topics

Open Document