Role Of Professionalism In Business Ethics

Topic: Ethics and Professionalism

Date: 16 August 2016

Ethics refers to the moral values set mostly by society and by the business as a standard for correct behaviour and professionalism refers to the way the business managers and employees conduct themselves when in contact with stakeholders (people directly or indirectly affected by the business). The Code of Ethics and Code of Conduct describes the way the organisation operates and the appropriate behaviour that is expected in the workplace respectively; from not only employees but managers too. The Code of Conduct is vital for every business to move forward with integrity from its leaders in their character and performance. They should place high values on ethics to ensure a good business

Misleading and deceptive conduct through omission of facts and failure of disclosure.

This includes actions and statements such as promotions and advertisements. Steers mislead and deceived consumers through their Macon Burger advertisement which violated religious beliefs as the meat that was used was actually beef. Steers failed to disclose the actual meat that is used in their burgers by omitting out that fact and so their naming of the burger is deceptive and thus an unethical act. These practices are considered unethical according to the following ethical

Steers in this case would be unethical as their action of releasing the Macon burger went against religious beliefs, values and principles of potential consumers. The business unintentionally went against its own value system as well. This can be stated because logically every business that wants to obtain a profit would consider all those that make up their target market and would not do anything that their target market could be offended by as this would potentially risk their profits. By upsetting consumers Steers have gone against their own values as Steers does provide food that is Halaal and vegetarian burgers so upsetting the Muslim and Hindu community would mean they have broken its own