The Communist regime heavily relies on people working for the benefit of each other. This particular source encourages, though the artistic style, to follow the “Soviet way”.
In the midst of the Cold War, the Soviets created a new program to inspire co-operation and stronger men. The “Be ready for work and defence” (BGTO) training programme was introduced in 1931 and included: running, high/long jumping, swimming, and gymnastics. This poster is intended for Soviet citizens, but leans more towards children looking for some form of a role model. The “role model” in this source, wears a bright red shirt with the hammer and sickle on his chest. This man is meant to appear as a physical pinnacle of Soviet body and ideals. This is only exaggerated by the child sitting on his lap, who is in awe of this man. Men were very much the dominant gender in the USSR society during the Cold War. Source B was designed to appeal to men, family men in particular, so they can strive to be the kind of man/father their sons look up to. This poster was mainly used in schools for education to promote Soviet ideologies. The boy in the poster, carrying a book of
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Propaganda was mainly used to promote ideologies and sway people’s beliefs. Propaganda can also display, in an exaggerated way, the attitudes and the distaste some governments have against each other. This is often shown through colours, bold writing, symbols and catchy slogans to emphasise their key ideas. The two sources offered different attitudes from both sides of the superpowers and reflected the deterioration of US-Soviet relations. Source A shows one countries fear of communism, whilst the other demonstrates the need to be ready for “work and defence”. Each source heavily relied on patriotism to inspire the population. In essence propaganda played a vital role Cold War, spreading influence and essentially almost as important as the