Edward L. Bernays Definition Of Propaganda

Propaganda Defined

The twentieth century has been characterized by the rise of political importance: the development of democracy, the growth of corporate power, and corporate propaganda. This latter refers to any form of communication that attempts to create a response that support and furthers the desired intent of the propagandist. Also it is viewed as the act of disseminating or promoting particular ideas, and it has different names such as distortion, psychological warfare, manipulation, mind control, and, brainwashing. This concept has a very long history, but it was mainly used during The World War of 1914-1918, when the United states of America entered the war, Walter Lippmann and Edward L. Bernays were the two authors to advise

Each filed had a special group of publicity workers tending to their efforts and participation in the war.This method helped the committee to reach a great success, because its members shaped messages that serves the desires, and the needs of the public, and effect society at a national level. That success pushed the Americans to give more importance to the nature of public opinion and its role in society. The political scientist Lasswell was a member of the Creel organization, and he believed that Propaganda is one of the most powerful tools used in modern society. He was the first to introduce a piece of writing titled ’Propaganda technique in the World War’’that is published in (1927) in which he defined propaganda as the technique to influence behavior by the manipulation of the spoken, written, pictorial or musical form. He believed that propaganda based on the idea of stimulus-response, for him propagandists use words, and symbols to create thoughts or actions that would serve their needs as he said,defining it as the management of collective attitudes by the manipulation of significant symbols, where attitude refers to a tendency to act according to certain patterns of valuation. In addition to lasswell, Edward L. Bernays pointed out that public could be manipulated and persuaded if the message supported their

It was a theory of both Edward Herman, and Noam Chomsky which was introduced in the book of” Manufacturing Consent": The Political Economy of the Mass Media. which published in 1988. In which they said“A propaganda model focuses on this inequality of wealth and power and its multilevel effects on mass-media interests and choices. It traces the routes by which money and power are able to filter out the news fit to print, marginalize dissent, and allow the government and dominant private interests to get their messages across to the public”(Manufacturing of consent .2). It suggests that the consent is manipulated by manufacturers or specialized classes who controlled the media and fabricated realities, rather then disseminate to the mass news that hinder their interest. Thus, the model was an assessment of propaganda and its impact on public opinion, and evaluation of the function of media in the democratic countries where there is no state control of media coverage, the matter that pushed it to function under certain filters through which information must pass before being presented to the public, these filters are: size, stand for wealth and profit orientation of the dominant mass-media firms. The second